Why China'S Shoe Industry Is Pformed Into An International Marathon?

According to statistics, from joining

Zhou Xiaoyan, director of the Fair Trade Bureau of the Ministry of Commerce, said that in the future, trade frictions will focus more on high-technology and high value-added products than in the past.

"Once the pace of industrial pfer is stepped out, it will not come back."

Wei Ya Fei, director of shoe making office of China Leather Association, said.

The global shift of shoemaking industry is an indisputable fact.

In the 50s and 60s of last century, Italy was the world footwear center.

In 70s, the subcontracting of the footwear industry began in Japan and South Korea. It moved to Taiwan in 80s and came to mainland China at the beginning of 90s.

The old shoe making powers, such as Spain and Italy, are mainly engaged in the design and sale of high value-added products because of their high labor costs in China.

At present, China produces about 10000000000 pairs of shoes each year, accounting for 70% of the world's total shoemaking, making it the largest shoe manufacturing base in the world.

Before 2011, Chinese footwear exported 34 billion 600 million US dollars in October, and export prices remained low.

In the whole industry chain, high quality raw materials, core technology, R & D, design and market.

Wei Yafei frankly said that the gap between China's footwear industry and Italy has been 10 years, and we can't enter the real high-end market.

"Some bosses go to Europe to shoot in front of people's windows, and they can look almost the same as shoes, but they are far from inside."

At AOKANG International Trade Center, there are many differences in detail.

For example, many leather shoes in the domestic market are synthetic leather, and the shoes exported to the European Union are even environmentally-friendly leather. In terms of shoe materials, Italy's metallic shoe shoes are good to import. During the production process, glue, treatment agent and desiccant must be imported, and it should also be anti sensitive.

In addition, every batch of products exported to the EU requires trial wear, tag, labeling and up to two millimeters.

What can not be overlooked is that China's exports to the EU are mainly OEM, with almost no brand owned by the EU market.

The "ten year gap" is accumulated between this little bit.

To catch up with the opponent can not be "short and fast", Chinese shoe enterprises still have to adjust the mentality and rhythm, do a good job of "International Marathon" preparation.