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Shanghai Fashion Design Breakthrough Overseas

2011/12/14 8:50:00 20

Reporters yesterday learned that the international designer brand clothing integration store SEVEN DAYS will be in Paris, Lord Buddha.

Italy

Tuscany opens a Chinese designer integration store.

At that time, SEVEN DAYS will show European consumers the strength of Shanghai's clothing design, and set up a stage for domestic fashion designers to march towards the international market.

Textile and

clothing

The industry was once a landmark traditional industry in Shanghai, and known as "the mother industry".

However, in the top 30 clothing enterprises of the latest Hurun rankings, Fujian and Zhejiang occupy half of the country, and Shanghai is only the United States.

It is understood that the United States also moved from Wenzhou to Shanghai in 2004.

In Europe and the United States and other developed countries, the clothing industry almost represents the urban creative industry, Shanghai develops the creative industry, and the clothing industry can not be absent.

Shanghai has congenital fashion and creative advantages. Zhang Longjiang, chairman of SEVENDAYS, said that the future of Shanghai's clothing industry should be low carbon, environmental protection and intelligence intensive design industry.

To this end, platforms and environments should be created to encourage designers to create their own studios.

brand

。

It is understood that SEVEN DAYS is similar to Zegna, and is based on fabric design, R & D and production, covering the upstream chain of garment production.

Unlike Zegna, SEVEN DAYS first considered not the design and production of the middle reaches of the garment industry, but the downstream industry, that is, access to the fabric market.

Zhang Jianglong said, for many independent designers, the most difficult thing is not the lack of creativity, but the construction of sales channels. The high rental and management cost of the shops become the "high wall" that the independent fashion designers can hardly overcome.

Relying on its core competitiveness in the field of fabric design, R & D and production, SEVEN DAYS has opened more than 20 separate stores in major business circles such as Shanghai and Beijing. Each store is named after SEVEN DAYS, and sells independent brand designers.

It is reported that since the establishment of SEVENDAYS, it has contacted more than 300 different designer studios and brands, and has served over 100 designer teams directly.