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Ningbo YOUNGOR: Big Brother Can Also Be Very Fashionable.

2011/10/12 15:38:00 32

September 28th, located in the capital

Beijing

YOUNGOR Dongdan flagship store in the most prosperous area is reopened.

After reloading, the six major brands of YOUNGOR are all stationed, showing the direction of YOUNGOR's multi brand development and the service orientation to satisfy customers' diversified consumption demands.

According to the deployment of YOUNGOR, after the National Day holiday, a large flagship store, which is more than 1000 square meters such as the flagship store in Dongdan, will open in Shanghai, Hangzhou, Xi'an and other cities.

This wave of flagship store reloading shows that YOUNGOR, China's largest garment company, is raising the wave of brand upgrading and accelerating its pformation to apparel brand operators.

Building brand matrix to pursue personalized development

In people's traditional impression, YOUNGOR seems to rely solely on a single brand to fight the world, with a single brand to cover all the consumer groups, to focus on the pmission of high-end YOUNGOR image brand.

But with

fashion

With the further development of the individualization of consumer demands, YOUNGOR has launched a multi brand strategy on its own and launched the "six major brands" to meet the needs of different age groups and consumers.

At present, YOUNGOR has formed a unique brand phalanx, the six brands have formed their distinct brand positioning, and the product style is outstanding.

The main brand Youngor highlights the functional and formal image; the high-end brand MAYOR aims to build China's customized brand and its connotation is low-key luxury; GY brand builds the concept world of young people in fashion style; CEO represents British style; HANP hemp family highlights health, environmental protection, fresh and elegant origin, and HSM inherits the American style.

Leisure time

The wind.

Yesterday, reporters walked into the YOUNGOR headquarters office building, which is completely different from the serious and upright decoration style of the 8 floor administrative office. GY studio gives people a sense of ease and vitality.

Accompanied by GY designer Wang Guangyi, we visited the clothing display area of GY.

The eyes of journalists are black and white, mixed and tailored clothing.

style

This is the latest spring summer wear of GY, which is engraved with the military tag, the Rome style shoes and skeleton bracelets, which are deeply engraved with the United States brand.

It is understood that there are only 12 designers in YOUNGOR GY studio, collecting the latest fashion news at home and abroad all the year round, and the design of the product is up to more than 300 per quarter.

Change is happening quietly in YOUNGOR.

Li Rucheng, chairman of YOUNGOR group, said that the positioning of YOUNGOR's six brands is different. In view of this, YOUNGOR's six brand studios have actively nurturing outstanding design talents, and have worked with Japanese first-class designers to build design centers in Italy and other countries.

At present, YOUNGOR's six brand studios have absorbed nearly 200 designers. They collect the latest fashion information at home and abroad, absorb the latest design concepts, and make YOUNGOR each.

brand

The design is at the forefront of the domestic fashion industry, which will effectively promote YOUNGOR's brand promotion.