Hong Jinshan: The "Left Bank" Dress Has Successfully Entered Paris.

September 3, 2011, the most creative international fashion of the year Ready-made clothes And costumes exhibition WHO 'SNEXT was held in Paris, France. At this exhibition, the designer brand "ZUOAN left bank" is officially unveiled. This is also the only representative of Chinese fashion brands at this exhibition.

At this exhibition, Hong Jinshan has brought the concept of "ZUOAN left bank" environmental protection elements, namely, the male suit and the T-shirt made of corn fiber. It uses recyclable mineral water bottles for the two time to make use of the polyester fiber fabric garments produced, and the natural colored cotton garments with the most environmentally-friendly materials. And because of environmental protection elements, "ZUOAN left bank" individual products were also selected into the central exhibition stand of the exhibition.

In addition to the design achievements, at this exhibition, "ZUOAN left bank" products have attracted the attention of many department stores, international buyers and fashion media. This situation also verifies the idea that Hong Jin has always emphasized: designers should follow the rules of the market.

"What kind of product can be regarded as a good product? Of course, it can be accepted and approved by consumers. If a designer's product market can't accept it, then no matter how much design inspiration the product incorporates, it's hard to call it success. The market is the sole criterion for testing products. " Hong Jin Shan talked to my writer about his own ideas.

In Hong Jin Shan's view, a qualified designer should be able to maximize the economy. "It is true that designers should add their own design elements to the product, but this element should be built on the basis of market demand. Only by grasping the needs of the market and adding some personalized elements can we design products that are both good and hot.

It is precisely because of this philosophy that Hong Jin Shan and his "ZUOAN left bank" are becoming more and more popular. In February 15th this year, the left bank costumes were successfully listed on the NYSE, and the "ZUOAN left bank" has become the second Chinese clothing brand that has successfully landed in the New York stock exchange after heyia.

"In traditional concepts, designers Brand product It's only a small part. market 。 I think this is a misunderstanding. If your product can really be accepted by the market, how can it be limited to the minority market? "Hong Jin said.

This idea is not just thinking about it, but rather trying to do it. "Left bank costumes have a five year plan, that is, we plan to expand our monopoly system to 2500 in the next five years. At present, we have more than 1300 kinds of shops, although there is still a certain distance from the target of 2500, but we believe that this goal is not too far away, because the market space of fashion casual men's clothing is not as saturated as that of formal clothes and business men's clothing, and the development space of the whole market is still very large. Hung Jin Shan analyzed.