During The "Eleven" Period, Residents' Consumption Trends In Autumn And Winter Tend To Be Personalized, Brand And High-End.

In from October 1st to 7th, the sales volume of the national retail and catering enterprises monitored by the Ministry of Commerce was about 696 billion 200 million yuan, an increase of 17.5% over the "eleven" golden week of 2010.

　 Sales promotion is colorful and sales are increasing obviously.

During this year's "eleven" period, all localities seize the business opportunities of the festival. Business enterprises take the theme of national day, wedding, family, leisure and fashion as the theme, carry out various promotional activities, arouse consumers' enthusiasm for shopping, and promote holiday market sales. Beijing organized the "green energy consumption month" campaign, with the theme of "joyful welcome to the national day, energy-saving appliances and benefits 10000 homes" as the theme. More than 2900 home appliance sales outlets participated together, and consumers could enjoy multiple concessions such as home appliances to the countryside, old and new energy saving and subsidies. Tianjin hosts the fourth Shopping Festival, featuring special neighborhoods, business (selling) shops and holiday economy. During the "eleven" period, sales of key enterprises in Yunnan, Tianjin, Shaanxi and Hebei increased by 27%, 26.5%, 25% and 24.8%, respectively, while Gansu, Henan, Shandong, Shanxi and Heilongjiang increased by 20% over the same period.

　 Bright spot of market consumption, key commodities are selling well.

During the golden week, the consumption structure of urban and rural residents has been significantly upgraded. Under the promotion of various promotional activities, gold and silver jewelry, household appliances, communication equipment, autumn and winter clothing, home building materials and other commodities have been sold well. Yinchuan Xinhua Department store, Xinjiang friendship group and Jiangsu central Xinya department store gold and silver jewelry sales increased by 102.8%, 69.4% and 67.3% respectively over the same period last year. The fashionable and fashionable autumn and winter costumes are listed on the market. They are popular with consumers, and their consumption tends to be personalized, branded and high-end. Zhuhai China World Trade Center shopping mall, Wuxi Commercial Mansion, Jiangsu clothing Sales increased by 96.6% and 45.4% respectively, compared with the north of Shijiazhuang. Shopping Mall Footwear sales increased by more than 70% year-on-year. With the activities of "home appliances going to the countryside" and "replacing the old with the old" and other activities have entered the countdown, the sales promotion of home appliance stores is strong, and holiday preferential consumption has gone up to a new level. Multimedia mobile phones, high-definition digital cameras, Apple's fourth generation mobile phones, second generation tablet computers and so on. fashion Electronic and digital products are very popular.

　 Service and innovation lead the market catering and consumption is unusually hot.

Considerate services and innovative products have become the main brand of catering enterprises in golden week. Businessmen have grasped the characteristics of residents' consumption, and promoted the catering market's hot spots in terms of customer service quality, product patterns, theme banquet, food festival and special meals. Traditional wedding banquets, family banquets, family banquets, farmhouse banquets and other traditional theme banquets have been launched by various enterprises, and the "Chongyang banquet" and "elderly seats" have been introduced and innovating in an effort to produce dishes of different grades and tastes. Beijing Miyun's "fish King Festival", Changsha Mawangdui's "crab crab Food Festival", Hangzhou's Longmen "cattle pot" taste of food, Weihai's "Jiaodong folk cuisine week", Celebrity Hotel Changchun launched the "Jiang fresh food festival" and other activities, so that consumers have enough food addiction.

　　 Leisure activities are brilliant, and culture "charging" is very popular.

"Eleven" golden week is rich in cultural life, and healthy leisure activities are popular. Leisure agriculture and rural tourism have become the main choice of urban residents. There are more than 500 thousand visitors to the more than 100 leisure farms around Nanjing during the national day. The self picking activities such as jujube and pomegranate in Shouguang Lin Hai ecological Expo Garden in Shandong, Weifang, receive 19 thousand tourists a day. Mountaineering fitness attracts people to "recharge" for health. Mountaineering Festival is being launched at the Fengye red leaf scenic spot in Zhoukoudian, Beijing. The mountaineering and fitness travel route has been carefully designed in Anhui Mount Tianzhu scenic area, attracting more than 8000 tourists on the first day of national day. The number of mountaineers in Guangzhou Baiyun Mountain and Mafeng mountain has exceeded 200 thousand people. Museums, art galleries and cultural centers in Tianjin, Hebei, Liaoning, Shanghai, Jiangsu, Fujian and Sichuan carry out all kinds of wonderful exhibitions and cultural activities to meet the spiritual needs of the people.

　 The supply of daily necessities is adequate and prices are basically stable.

During this year's "eleven" period, the main necessities of life were abundant, with abundant products and stable prices. According to the Ministry of Commerce, the average retail price of eggs in 36 large and medium-sized cities decreased by 0.4% during the holidays compared with that before September 30th. Rapeseed oil retail prices fell 0.1%, peanut oil prices were flat, soybean oil prices rose 0.2%. Retail prices of small packaged flour were flat, and the price of small packaged rice rose by 0.2%. Wholesale prices of pork were flat, and lamb and beef prices rose by 0.3% and 0.5% respectively. Retail prices of sugar rose 0.3%. Retail prices of white chicken rose by 0.7%. The wholesale price of 18 vegetables rose by an average of 1.4%.