Fast Fashion Brand Thailand Starts War

2011/9/27 11:42:00 23

Thailand's clothing market has grown rapidly in recent years, driven by the increase in purchasing power of the middle class in the capital, Bangkok and other places.

Japan's "UNIQLO" brand was stationed in Thailand with the US GAP brand and opened its first local store in September.

Due to the significant market potential in Southeast Asia,

Clothing enterprise

It has begun fierce competition to attract fashionable young people in Thailand to expand local market share.

UNIQLO Thailand 1 is located in a popular shopping mall in the heart of Bangkok.

The shop area is about 2750 square meters, the most in Southeast Asia.

On September 9th, about 2500 people waited in line, and T-shirts and jeans were sold out instantly.

Manage this

brand

Ryui Masa, chairman and chief executive of Japan's fast retailing company, emphasized the significance of the opening of Thailand's No. 1 store. "UNIQLO is the most important brand in the world to become a global brand, and the success in Bangkok is a key step."

However, GAP and the Spanish brand "ZARA" have already entered the shopping center before UNIQLO, and the competition between them will be intensified.

Ryui stressed that "Asian cities will develop into fashion centers like Paris, London and Tokyo in 10 years".

As ASEAN (ASEAN) plans to achieve regional economic integration by 2015, fast selling companies strive to open 1000 stores in the region by the end of 2020.

The local clothing industry related people pointed out: "Thailand is an ideal country for the economic development of ASEAN member countries, and the reduction of clothing tariffs after 2005 is conducive to foreign investment."

Thailand is gradually developing into young people.

Designer

The emerging fashion country, as one of the bases in Southeast Asia, will further accelerate foreign investment.