Bosideng Deeply Develops New Strategy Of Internationalized Four Seasons

The thirteenth Jiangsu International clothing During the festival, Bosideng carries its down garments, Bosteng men's clothing and Rui Qi women's clothing, etc., so as to fashion Zhang Yangqi's internationalization and four seasons strategy.

Gao Dekang, chairman of Bosideng group, said that the transformation and upgrading of Bosideng is not to imitate by step by step, but to seek the combination of products and brands, enterprises and industries, and grow into a brand with vitality and responsibility.

In the next few years, Bosideng will enter into the four seasons clothing field. Its sales share of non down garment business is expected to increase to more than 40%. It has become a comprehensive garment enterprise with Down products, men's wear, men's wear, women's wear, casual wear, children's wear and outdoor clothing. Based on the development of the brand of strong winter clothing and the development of excellent clothing industry, Bosideng's industrial readjustment will not be limited to the format of "big clothes". It will focus on broader market space, strengthen interaction and integration with basic industries and emerging strategic industries such as freeway, hotel operation, rural finance, solar photovoltaic and so on. Based on horizontal competition and vertical chain integration, we should build a modern industrial system with structural optimization, advanced technology, cleanliness and safety, high added value and strong employability.

In the trend of Chinese enterprises going out and going up, Bosideng set up an international strategy of "brand first, win-win cooperation and channel follow up", integrating the international high-quality resources with famous brand advantages, and building an international brand. channel Resources and marketing strategy.

In September 11, 2007, Bosideng down garment was appraised by the AQSIQ as the only "China world famous brand product" in the clothing industry. In October 11th of the same year, Bosideng International Holdings Limited (03998-HK) listed on the main board of Hongkong stock exchange and stood at the new starting point of brand internationalization.

Bosideng, based on overseas financing and wisdom, actively explores the mode of online trade, overseas franchised stores and branch offices to expand international influence and market. In the process of creating overseas base areas, we adhere to localization management and localization operations. We have registered Bosideng (USA) Limited, Bosideng (Russia) International Limited, Russia Bosideng Friendship International Limited liability company, Bosideng International (Canada) Limited and other overseas sales organizations. Bosideng down jacket successfully entered Japan, the United States, Canada, Russia, Switzerland, the United Kingdom and other countries, and established the image of high-end high-end clothing in the mainstream market of Europe and America.

Bosten men's clothing is also excellent manufacturing. Technology The strong marketing network of British chain brand GREENWOODS (Green and Woods) has gained impressive sales results, and two bostman men's wear shops have been set up in the UK, creating a precedent for China's own brand stores to land in the European market. It has become a typical case of the rise of "made in China" to "world famous brand" in the post financial crisis.