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Online Shoe City Happy Shopping Brewing Next Year Listing

2011/9/2 10:18:00 47

Online Shoe City Brewing Next Year Listing

"We will meet before the end of the year or the first half of next year.

start-up

Pre-IPO will be listed in the fourth round of financing and will be officially launched next year or the following year.

Yesterday, China's largest footwear online shopping mall, CEO Li Shubin, told the first Financial Daily reporters that this is the first time that the good Le buy disclosed the IPO plan.

At present, Le Le and the biggest competitor, Le Tao, still have plenty of money.

At the beginning of this year, Le Tao completed the third round of financing, the total amount reached 200 million yuan, the first round of LIAN investors and the second round of investment in the German capital and Tiger Fund all additional investment, after three rounds of financing, cash reserves reached 400 million yuan.

The third round of financing of Holle bought was completed in the middle of this year, and the joint venture between Tencent and Dafeng Jie.

Investment

Tencent invested $50 million.

In 2009, Holle bought a $10 million round of A financing from Sequoia Capital and a $17 million B round of financing from Intel, Tak Fung and Sequoia Capital in 2010.

After obtaining the Tencent

Investment

After that, it became much easier to get new users.

Wu Xiaoguang, senior executive vice president of Tencent, told our reporter that Tencent is now preparing to build an e-commerce platform, which will cooperate with Tencent investment enterprises and numerous third party enterprises.

Li Shubin said that the initial intention of the two sides is the operation of the Tencent's exclusive e-commerce platform. "According to our current support service system, we can support 30 thousand ~4 10000 single pactions per day, which can accommodate huge users and traffic generated by Tencent."

Good Lok has been expanding substantially, and now there are seven.

Warehouse

The self built logistics plan will also be launched in the fourth quarter of 2011, and the first batch will be delivered in Beijing, Shanghai, Guangzhou and Chengdu.

At present, the business strategy of Holle and Le Tao has also split up. Lok Tao has started acting as "angry birds" and other trend footwear. However, good Lok is still mainly based on the brand of the big brand. It has reached strategic cooperation with 150 brands such as DragonSea (Jue Genshi) and Crocs (Kaloch), and this year's sales volume is expected to exceed one billion yuan.