Home >

Learn From The Marketing Model Of Top Men'S Wear Brands In Europe

2011/8/30 17:52:00 46

한국어 日本語 Français English 中文

The Marketing Model Of Europe

A Karl Denton in Shenzhen.

Direct shop

A price of the brand of the brand in Italy is 30 thousand yuan.

Karl Denton, known as the 18 year old Italy famous brand clothing, is a professional designer.

High-end, fashion

The route.

Reporters from Italy, Hongkong and Shenzhen after many surveys found that currently in many domestic airports, high-end shopping malls set up counters "top European men's wear brand" card Dan ton, in fact only registered in Italy trademark, no factory production, is actually a domestic brand.

Karl Denton was introduced into China in 1993, and now there are hundreds of stores in the country. There are more than 30 airports only.

The design of the main brand is mainly Italian style.

But a salesperson who once worked at the capital airport's card Dan Dan store has told reporters that the brand is only registered in Italy and is actually processed in China.

No one knows about it in Italy.

kaltendin

Is it Italy brand?

The reporter commissioned the Italy local TV station to investigate the Italy patent and Trademark Office first.

According to the search, the registration date of the trademark is February 1998, and the successful registration date is January 2001.

The applicant is yimsiuwa and the application address is in Hongkong.

This means that the Italy brand, known as the 1993 entry into China, is actually only 10 years old in Italy's brand history.

An official named Zaccaro of Italy's official business and tax authorities told reporters that the search found that there was no Karl Denton in the registration information of the Italy chamber of Commerce, which means that Karl Denton did not have an enterprise registration in Italy.

A Italy insider who has entered the garment industry for 35 years told reporters that he is familiar with the famous brands in the industry, but Karl Denton has never heard of this clothing brand in Italy.

Another industry insider said he had sold many international brands, but he had never heard of the brand.

"This is the hidden rule of the clothing industry".

Recently, as a franchisee, the reporter has been informed of the situation by Mr. Yu, director of the direct store management in Chengdu and Chongqing.

Mr. Yu said that these conditions are the hidden rules of the clothing industry. Many brands are registered in Europe and are producing in China.

Mr. Yu said that Karl Denton's promotion in China has not been affected.

Talking about posing as foreign goods

Brand strategy

Mr. Yu said that this is not a consumer being fooled, but a company's need to cater for consumers to buy imported goods. "Our price is related to the value of the brand itself, production costs, processes, raw materials and so on. This price is approved by the consumers, and I feel that the value is slightly higher than the current price."