The US Economy Is Sluggish, And Online Shopping Will Become A Big Winner.

From 2008 financial crisis Since the recession, online retailers have been less vulnerable than physical retailers. In the face of the threat of the new economic downturn, analysts expect that online retail will continue to grow significantly as long as the economy does not decline.

　　 Ministry of Commerce The online sales data of online retailers are scheduled to be released in August 16th. The market is expected to continue to show strong growth in the second quarter. But if the United States falls into the two degree recession, the growth trend may be suspended.

If the recession of 2008 can be borrowed, the level of damage to pure online stores should not be as deep as that of physical stores. Three years ago, physical stores struggled, but online retailers were safe, partly because of tight budget and spending more time online.

"This is a better price than online shopping," said Mo Lu, analyst at Forrester Research.

Although comScore's data show that Electronic Commerce In the fourth quarter of 2008 and in the second and three quarters of 2009, however, analysts said that during this period, Internet retailers still took the market share of physical stores.

Analysts believe that today's pure online stores such as Amazon.com and eBay may be more powerful against another economic downturn and may emerge as winners in the next downturn.

Bull John Fuson, Professor of MIT, said the fundamentals of e-commerce remain strong and overall performance may not decline, but if the economy falls into the two recession, growth may slow down.

Now Shopping online The number is larger than ever, partly due to the fact that many people have shifted their spending to online during the recession.

In addition, Boer said, online retailers are more decentralized than entities, and can be sold to Brazil and China when the US is in recession.

Best, executive director of Mercent, also pointed out that online retailers are more efficient than they did a few years ago. They use better technology and outsource inventory and shipping services to cut costs.

In 2011, the US online sales in 2011 and 2012 increased by 10% and 9% respectively. Although recession may slow down Growth rate But this year, online sales accounted for 7% of the total retail sales in the US.