Stars Take The Initiative To Endorse&Nbsp; Clothing Brands Stop

Abercrombie&Fitch (A&F), the most influential teen clothing brand in the United States, issued a statement on the 17th, demanding that Sorrentino, the actor of the reality show Jersey Coast, no longer wear the brand's clothing.

A&F, a century old store founded in New York in 1892 Design style He is famous for his semi nude model show, but he is very "cold" for Sorrentino, who often appears in the public with nearly nude image, and thinks that he has seriously damaged the reputation of A&F brand.

In order to make Sorrentino stop wearing the brand products on TV, A&F took the initiative to pay a sum of money to Sorrentino, and issued a public statement on the 17th, saying that Sorrentino's image is incompatible with A&F's aggressive brand spirit, and may have a negative impact on brand advocates. The statement said that A&F had paid a large amount of money to Sorrentino and the producers of Jersey Coast, hoped that all actors in the show would wear other brands of clothing, and promised to provide compensation to other actors. A&F said that if the negative effects of stars are ignored, consumers may lose confidence in the brand.

In today's general recession of retail industry, A&F is the leader of the United States Clothing industry One of the most promising companies. On the 17th, A&F said that even in the face of cotton , oil prices and other commodity prices, but thanks to the growth of sales performance of college style clothing in the United States and Europe, the company's net profit in the second fiscal quarter increased by 64%.