The Fashion Tradition Shows &Nbsp Personality; The Sales Of Customized Garments Increase By 40%.

In the last century Ready-made clothes Under the great impact of sales, many tailored tailors have been changed. Yet too many brand The emergence of clothing makes modern people feel "aesthetic fatigue": similar fabrics, different subtle styles, and personality are slightly inadequate. This is more revealing of personal taste. clothing Customized quietly returned, the reporter learned that some fashion apparel customization and senior suit customized business growth rate as high as 40% per annum. 　

Traditional clothing customization: using technology to stand in the market

A short section of pre-school East Road focused on three or four clothing custom shops. Huang Changyong's tailor's custom department is an old tailor shop that has been open for more than ten years. Its predecessor was the silk king of Nanjing Road, Shanghai. Before he came to Wuxi, master Huang carefully inspected the clothing custom market in Wuxi at that time, and with his confident skills, he set up a shop specializing in suits and ladies' suits. No market promotion, all rely on word of mouth, customers are mostly middle-aged women attending the wedding of the younger generation. 　

Reporters saw here that the small shop was surrounded by cloth, many of which were famous for its clothing. During the afternoon interview, the whole shop was like a cloud, and there was hardly any room for it. "There are tens of thousands of suits in the mall, and the same fabric can be taken up to 2000 yuan at the most cost," said a customer who accompanied a foreign friend to try clothes. According to the introduction, the main customers in the store are those who require customized suits and custom-made wedding dresses. There are also many young people who have been overweight or too thin to conceal their physical defects. Because of the good technology, Huang's store business has been good. "Now is not the peak season. If you come to the peak season of marriage in September and October, we will not even speak to you." 　

Fashion Customization: no way to crash the shirt design

Li Dan clothing custom department looks like a boutique shop selling fashionable garments. The clothes on the models in the window are fashionable and elegant, and there are all kinds of clothes in the shop. Only the cloth hanging behind the hanger tells you that this is a clothing custom shop. 　

The shopkeeper told reporters that all the clothes in the shop were designed by themselves, and they were basically out of stock. The cost of making a woman's dress here is around 1000 yuan, which is much cheaper than that of the big suit. Here, you can also invite designers to design their personality according to their appearance. Guests can communicate with designers on various details such as fabric, style, price, delivery date and so on, so as to achieve personalized clothing. They can also directly copy pictures and garments and modify them according to requirements. Because of price advantage, this one to one personality service is very popular with fashion white-collar workers. 　

Advanced clothing customization: there are 80% new customers every year.

From 2009, Zegna began to provide garment customization services in Wuxi to the first half of this year. Sales in this market grew at a rate of 30% to 40% per year, with 80% new customers per year. Unlike many high-end men's clothing custom-made restrictions on the number of users or customization time, Zegna stores are equipped with professional trainees to serve customers and provide on-site service. Although the price of suits made of the same fabrics is about 15% higher than that of the garments, the one to one service based on their shape and preferences is obviously more popular with customers. The name embroidered on clothing also increases the exclusive feeling of customers.

The person in charge of the store said that compared with the stores in the surrounding cities, Wuxi's clothing custom sales grew much faster than the clothing sales. He analyses that this is because customers in Xicheng can get more attention and experience in stores in neighboring cities than in Wuxi stores. "We know the preferences of every old customer, pay attention to their experience and provide them with housekeeping services, in order to get their recognition and recognition, and increase their brand loyalty." Generally speaking, customers who customize thirty thousand or forty thousand yuan or so suits are most common. High-end ones will even customize a suit of more than ten thousand yuan. They are relatively low-key, no longer pursuing logo's luxury brand, but more about details, quality and personality.