Fashion Swimwear Sales Season Is Coming

Whether the East Japan earthquake and nuclear accident will affect the swimsuit and other fashion areas has always been concerned by the industry.

Recently, the largest swimsuit enterprise in East Japan has said its impact is far less than expected.

Although the installation time of swimwear stores in eastern Japan has been postponed this year, promotional efforts are still in order.

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About 125 stores are located in major shopping malls, while the three love companies have expanded their stores in the Ginza department store and the time limit for ad hoc stores.

The company expects the hot weather this year will help to break through last year's sales target, achieving a 8% growth.

Swimsuit products are launched on the theme of breast beauty, with sales expected to reach 470 thousand units, up by 15% over the same period.

Main camp

Miulan has opened 3 stores this year, with the total number of stores reaching 40.

This year's swimsuit products, apart from seaside and swimming pools, have also added new designs to the background of seaside cities and seaside parties, making the trend of blurring between swimwear and costumes more obvious.

As of the end of June, the market was in good condition and the unit price of commodities also rose.

The selling season is usually followed by the end of the rainy season every year. The eastern and Japanese regions will end this year in the rainy season around July 18th.

According to the survey of the permanent swimwear stores and the pre built stores in the whole year, since April, the number of consumers visiting Guam, Hawaii and Okinawa has increased earlier than before. The sales situation is basically the same as last year.

Large water entertainment facilities in Tokyo have said that although the weather is not as hot as last year, limited power supply will make swimming pools the first choice for most people.