LACOSTE L! VE Vitality Freshmen Party To Explode Summer Night

In July 1, 2011, LACOSTE L! VE, the independent new brand of France's famous fashion brand LACOSTE, held a brand new theme of vitality and Freshmen in the 7 Art Center of Mogan mountain road, Shanghai.

After the heat swept through Paris, New York, London, Berlin, Seoul and other places, LACOSTE L! VE brought the party banquet to China.

That night, the 7 Art Center was full of fashion color. Many fashion lovers, L VE trend fans, attended the LACOSTE L! VE, which was full of new vitality.

7 The Art Center is pformed from the old factory building. It is located in the M50 creative park known as "the left bank of Seine River" in Shanghai. As a landmark of Shanghai's fashion culture, M50 has become a gathering place for artists and creative design institutes.

On the night of the event, M50 was pformed into a tidal zone full of L! VE spirit. The striking LACOSTE L! VE logo on the ground began to play the carnival atmosphere from the beginning, leading the guests to the party scene at the 7 Art Center.

Under the music rendering of LACOSTE L! VE style, LACOSTE L! VE new posters and 2011 autumn winter series show area, guests feel the "strong skiing wind" and "campus comic wind" in advance.

The party scene is full of voices. Guests are holding photos of various retro style accessories before the backdrop of red crocodiles and the LACOSTE L! VE exclamation mark. Photos are instantly printed at the scene.

Red crocodile and exclamation mark hung from the bar area, retro tricycle, "food station", all kinds of street food that are popular with young people. The three L! VE cocktail made by Hennessy's new special points... The design of ingenuity embodies the brand personality of LACOSTE L! VE.

The wonderful live performance was opened at 21:30 in the evening, and the stage created by the LACOSTE L! VE logo and the scattered light was instantly boiling. Yu Guoledui, the famous rock band in the country, took the lead in presenting an infectious live performance.

Then the French pop DJ El 'Se and China's top Beatboxer worm 2 improvised cooperation will bring the atmosphere to the climax.

Along with the trend of dancers' wonderful dance, 8 foreign models have introduced 16 sets of LACOSTE L! VE 2011 autumn and winter fashion for men and women, and the warm atmosphere eventually detonated the whole scene.

The world-famous American party photographer Mark Hunter, meanwhile, as the creator of the global LACOSTE L! VE 2011 annual advertising screen, has gone to Shanghai to participate in this trend and enjoy the wonderful moments of LACOSTE L! VE vitality new party. These hot L! VE photos have been launched online in the world famous party culture website of Mark la.

A vibrant atmosphere continues until midnight. LACOSTE L! VE and fans celebrate the birth of this fashion brand and ignite the whole summer night.