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Look At The Chinese Sports Brand &Nbsp; Look At PEAK Several Times "Frivolous".

2011/6/7 11:06:00 76

Brand PEAK Brand

In June 7th, people who like basketball know that the Third Battle of the NBA finals has ended, and "wonderful" can be seen through every aspect of the finals. However, this is definitely not the only highlight of the finals, because the finals are staged by "heat" and "new Mavericks", and veteran Kidd and Nuo Wang are "vigorous and vigorous". Speaking of Kidd, we have to mention him. Endorsement brand PEAK In the 08 Olympic Games, PEAK chose Jason Kidd, and successfully grafted the Veterans' breath into the hearts of all Chinese fans. It also promoted the brand status of PEAK in the whole world. It can be said that Kidd chose PEAK as "intentional", because this is the highlight of PEAK itself.


Review the pulse of PEAK years


The first pair of PEAK sneakers went public in 1989.


In 1991, PEAK sponsored "Bayi" men's basketball team and won the "Bayi" team in the same year.


In 1993, PEAK introduced into the CIS system, and PEAK trademark was registered in 68 countries around the world.


In 1995, PEAK passed ISO9002 quality system certification.


In 1997, the "PEAK" intangible assets appraisal reached 199 million 900 thousand yuan, and established a leading position in the Chinese sports shoes industry.


In 1998, PEAK began to sponsor the national B League.


In 2000, PEAK sports clothing came out and became the brand of comprehensive sports products.


In 2002, "ares Liu Yudong" joined PEAK as the spokesman of PEAK brand image.


In 2003, PEAK became a strategic partner of CBA, hitting the first basketball brand of China.


In 2004, PEAK became a special sport equipment for Uzbekistan, Greece and other national basketball teams.


In 2005, PEAK launched the internationalization strategy in an all-round way.


In April 2005, PEAK became the equipment sponsor of the top basketball league in Europe (All Star game 2005) and is the only Chinese brand to enter the European Basketball League.


In August 2005, PEAK became a strategic partner of the Stankovic intercontinental basketball champion cup, becoming an international brand.


In September 2005, PEAK became the partner of China's space industry and became the sole choice of sports equipment for China's aerospace industry.


In December 2005, PEAK sponsors NBA rockets home became the first Chinese sports brand to enter the NBA arena.


The only designated sports equipment of the fifth highest Qinghai Lake in the July 2006, the highest level in the world.


In August 2006, PEAK sponsored the second Stankovic intercontinental basketball championship.


In September 2006, PEAK successfully signed NBA star Sean Battier.


In September 2006, Sean Batil, the famous member of the American dream team seven, became the spokesman of PEAK's global image.


In September 2006, the Australian women's basketball team, wearing a PEAK shirt, won the championship.


In October 2006, PEAK sponsored the 2006 round south island international road cycling race. {page_break}


Gold sword means NBA


PEAK, PEAK, embodies its spirit, manifests itself in the challenge of its peak and persistent pursuit, manifests its courage, ability and perseverance. In the field of sports, PEAK is a totem of movement, a belief in spirit, a deep accumulation of ideology, and a symbol of heroic honor and a symbol of victory. PEAK is keen to challenge the limits and create unlimited possibilities with the Olympic spirit of "faster, higher and stronger".


In December 2005, PEAK successfully entered the home of NBA Houston rockets and became the sponsor of TOYOTA center. PEAK became the first Chinese sports brand to enter the NBA arena. It also opened the prelude to PEAK's entry into NBA. After entering the Houston rockets, PEAK continued to sign Sean, Battier, Dikembe, Mutombo, Sascha Vujacic, Jason Kidd, Kidd Wei, NBA, NBA, and so on.

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