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Benefits Of Participating In Exhibitions

2011/5/19 16:24:00 61

No matter how large the scale of the company you and your company is, the exhibition will provide you with a very good business opportunity. Exhibitors are the most efficient.

Marketing mode

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1, low cost contacts with cooperative clients

It is the most effective way for a company to meet qualified customers and attend exhibitions.

According to the survey, the average cost of using exhibitions to contact customers is only in other ways.

Customer cost

40%.

2, less workload, high quality, high rate of signing.

After reaching qualified customers at the exhibition, the subsequent workload is relatively low.

According to the survey, the average number of customers who are interested in the exhibition can only be made by making 1.8 calls to the other party.

In contrast, typical business at ordinary times.

Sales way

But it takes 7.8 phone calls to complete. At the same time, 54% of the orders for all the orders placed by exhibitors are not required for personal follow-up visits.

3. Get to know a lot of potential customers.

The study shows that only the average number of visits on the booth of a exhibitor is the base, only 12% of them reach the sales call of the company within 12 months before the exhibition, 88% are new potential customers, and the exhibition also brings high-level new customers to exhibitors.

For exhibitors' products and services, 49% of the visitors at the exhibition are planning to purchase those products and services.

4, competitive advantage -- demonstrate imagination and strength.

The exhibition is

Exhibitor

It provides an opportunity to show your own strength in front of a competitor.

Through well-trained booth staff, active pre - and mid - stage promotions and attractive booth design, exhibitors' competitiveness can become radiant.

Moreover, visitors to the exhibition will take advantage of this opportunity to compare each exhibitor.

Therefore, the exhibition is a good opportunity for exhibitors to show their image and strength.

5, save time - get twice the result with half the effort.

In three days, exhibitors are more likely to contact potential customers than their customers in 6 months or even 1 years. More importantly, face-to-face communication with potential customers is an important means to quickly establish stable customer relationships.

6. Harmonizing customer relationship.

Customer relationship is a hot topic in many companies. Exhibition is a good place to harmonization with existing customers.

Exhibitors can express their thanks to customers in the following ways: warm hospitality, latest product information, company gifts, one to one dinner, and other special services.

7, hand in hand to teach customers to try products or feel service.

There are not many opportunities for salesmen to bring products to door for demonstration.

The exhibition is the best opportunity and best place for exhibitors to focus on demonstrating products or feeling service for potential customers.

8, competition analysis

The exhibition site provides an opportunity to study the competitive situation. The role of this opportunity is immeasurable.

Here, information from competitors' products, prices and marketing strategies will help you to plan for the near future and long term business.

9, expand the impact of enterprises

Most exhibitions usually attract the attention of many media. Using media to publicize is a rare opportunity for exhibitors.

10. Product and service market survey

The exhibition provided an excellent opportunity for market research.

If exhibitors are considering launching a new product or a new service, they can investigate visitors at the exhibition to understand their requirements for price, function, quality and service.