China'S Shoe Industry Staged "Art Seeking" Blockbuster: Ambush

China in 2011

The most demanding Ambush: observation period

The most needed Ambush: rising prices

In 2011, with the increase of raw material demand and the loose monetary policy and social investment channels as a result of the large-scale infrastructure construction in the country, there was also a majority of businessmen's speculative role. China has experienced an inflation crisis. Although the response from the National Bureau of statistics has been preliminarily contained in China's price rise, the state's policies and measures on price regulation have also achieved initial success.

But the problem of rising prices still has a very serious impact on the development of domestic enterprises.

This adverse factor is the most severe challenge for shoe enterprises. That is to say, shoe companies should not only adjust the overall strategy of foreign trade after the end of anti-dumping, but also make the fastest response to the problem of price rise to cope with the domestic situation and the external trade situation.

This is the most serious situation now.

The most needed Ambush: local flavor

　　中国制鞋的发展其实就像一部很悠久历史，因为用动物的皮张做鞋在中国古代已经是很文明很普及了，上饰帝王下履百姓更是作为成为华夏五千年历史文明的鞋匠们的追随，但是，墨守成规一成不变的秉性却阻碍了制鞋业在中国的发展，中国人“知足感”和“满足感”严重的限制了制鞋业的发展，在面对国际经济大环境下，不得不要引进国外先进的设计理念和工艺，来推动中国鞋企在国际中的地位，但是在把握“引进”尺度上有给了中国鞋企一个严峻的问题，如果把国外所有的技艺和理解全套灌输与中国鞋企，那个势必会对中国本土的带有历史行的理念产生冲击，在树立独有的品牌效应中很是不利，所以，在拿捏这个分寸上业给中国鞋企一个很大的挑战。

As a matter of fact, there are still a lot of problems that Chinese shoe companies need to be cautious about. After the spring of development, Chinese shoe enterprises have become the "new people" in the global shoe market. Young people are not "winning" in the world, but they seem to have been caught in a difficult situation. They can be said to be in an ambush everywhere. If they take any wrong steps, they will completely change their own destiny. It is not hard to imagine how the huge Chinese shoe market can not let the whole world "appreciate", and how can the long Chinese shoes culture escape the "care" of the whole world?