Unique Taste, Clothing Limited Edition Benefits Unlimited.

along with Ready-made clothes With the rapid popularization of large-scale production, the overwhelming replica has made people more and more afraid that single garments will erode their unique personalities and worry that they will be standardized like machine parts. Therefore, people are more and more fond of and yearning for the distinctive fashion design. As a result, the limited edition became the temptation that they could not resist. Instead of facing this consumption demand, the manufacturers of Dior beauty and so on also timely introduced limited edition clothing.

Limited edition clothing is indeed more valuable than ordinary clothing, because it represents a rare quantity, unique design, brand value and special commemorative significance. Generally speaking, the limited edition products produced by Dior beauty and other brands are exquisite, exquisite, difficult to reproduce, and limited to the price that most people can not catch up with.

In this era of full competition, the "limited edition" is still different. clothing A killer of brands. For manufacturers, raising the price of products is not the only viable means to maintain profits and status. Differentiated competition has become the main way of survival. In this process, limited edition and pursuit of differentiation become an excellent way of operation. But at the same time, the limited edition also puts forward higher requirements for the development, design and marketing of garment manufacturers.

Is the limited edition limited? Of course not. All business strategies of businessmen should revolve around interests, and the limit is no exception. As the saying goes, things are scarce and expensive, and the more rare they are, the more valuable they are, and people tend to be more interested in those things that they have gone through a lot of hard work. The introduction of "limits" by brand operators is only a demonstration of their deep grasp of this truth. To them, the truth of the limitation is not to refuse, but to attract. In other words, the limitation can be regarded as "playing hard to get" and an effective strategy for training customers.

In other words, it might not be too much to regard limited edition as an experimental version: it is not enough to be welcome, and it is popular to produce in large quantities, which is similar to the small batch and multi style business mode of some fast fashion brands. With a little attention, you may find that this limited popularity mode is very prominent in cowboys and sports brands that take the young cultural route. To a certain extent, this explains the painstaking efforts of the brand developers behind the "limit".

Although limited edition products do not need to worry about profitability, it is not feasible to issue limited edition products if they want to pursue profit scale. As a marketing skill. Although this way will lose part of the order, it can create a phenomenon of high quality, and lay a groundwork for attracting potential customers, playing a psychological battle with consumers.

However, under the promotion of the limited edition, the limited number of goods launched by the "limited" banner is also increasing. Sometimes limited edition has become a means of promotion, or has been generalized into a brand new product this season. Some large clothing brands, with strong design capabilities, can launch more styles, with a smaller quantity, which can be called a limited quantity. However, some ordinary manufacturers do not have such strength. Many times, it can be said that they are deceiving sales with a limited amount of cover. Therefore, consumers can not superstition limited edition when choosing clothes, the key depends on whether they are suitable for their own clothes. style 。