New Leather Shoes Industry In Guangdong

In the thirty years of reform and opening up, Guangdong has undertaken the historical shift of Hong Kong, Taiwan and Eurasian leather shoes industry, and has experienced unprecedented high-speed development stage, and has won the world's attention.

Important footwear industry in the whole country and even in the world.

The thirty years from 1980 to 2010 are the thirty years of rapid expansion of leather shoes industry in Guangdong.

During this period, the gross output value of Guangdong leather industry increased from 212 million yuan to 155 billion yuan, and the total value of leather industry increased 730 times in 30 years, with an average annual increase of 24.58%.

Over the past thirty years, it has also been the thirty year for Guangdong leather shoes industry to rapidly upgrade its production technology, constantly upgrade its equipment and facilities, enhance its innovative capability, steadily improve its product quality, rapidly develop its own brand, perfect its industrial matching and standardize the construction of industrial clusters.

In the new situation, leather shoes industry, as an advantageous traditional industry, will be pformed and upgraded, and the low value-added manufacturing links will be pferred out, leaving the top end of the industrial chain and taxation to ensure the realization of the goal of "happy Guangdong".

With regard to the future, Guangdong will gradually shift the factories of leather shoes enterprises through the continuous promotion of "double pfer", and the headquarters of enterprises (R & D, sales, brands, etc.) will remain.

The high end of these industrial chains (enterprise headquarters) will be reclustered and developed, and a suitable carrier will be needed to carry on and provide a development environment.

Multiple factors create the "headquarters economy", which will further promote the development of business and service industry in the Pearl River Delta.

Six major initiatives to promote industrial pformation and upgrading

A few days ago, the results of the thirty year development and achievements of the leather footwear industry in Guangdong province have already been produced. The commendation conference will be held in Heshan, which is called "China's men's shoes production base" in April 30th.

It is reported that the selection of the event was jointly sponsored by Guangdong Footwear Manufacturers Association, Guangdong Leather Association and the three leather industry associations of Guangdong footwear materials Association for the first time.

Guangdong provincial Non-governmental Organization Management Bureau and other units give strong support. According to the principle of "encouraging advanced, encouraging innovation, voluntary selection, fair selection, open results, registration, selection and no charge", the eight selection criteria such as "scale efficiency, innovation ability, energy conservation and environmental protection, compliance, law-abiding, sound management, harmony of labor and capital, social responsibility and no major accidents" are selected. After registration, nomination, recommendation, preliminary evaluation, and accreditation, 123 enterprises such as "leather women shoes" and 13 "new Belle shoes (Shenzhen) Co., Ltd." were selected as the "thirty year development advantage enterprises in Guangdong leather shoes industry", that is, "100 strong enterprises". Guangdong economic and Information Committee,

Reporters learned that in order to promote Guangdong Province

First, conscientiously implement the policies and spirit of the state and provincial governments on industrial development, and contribute to the development of leather footwear industry in our province.

Two, vigorously promote technological innovation and develop independent intellectual property rights, enhance the core competitiveness of enterprises, and promote the upgrading and pformation of traditional manufacturing industries.

Three, build a number of international purchasing centers and headquarters bases, establish international and domestic market price index system, further enhance the market position of leather shoes industry in Guangdong.

Four, set up an industry development fund to help enterprises develop brand development, product development, production management, marketing, listing of enterprises, and introduction of talents.

Five, strengthen the construction and development of chamber of Commerce, actively undertake the functions of government pfer, commission and authorization, and vigorously promote exchanges and cooperation among business associations so as to achieve resource sharing and win-win cooperation.

Six, assume social responsibility and build a harmonious society.

We should actively participate in public welfare and social charities, promote environmental protection and energy saving production, ensure product quality and care for employees.

Expert opinion

The three major associations jointly push the top 100 enterprises' rating to promote industry development from point to area.

He Guiling, President of Guangdong Footwear Manufacturers Association,

In the past, the footwear industry in Guangdong was mostly manual, but today there has been great changes in quality control and the matching of industrial materials.

Now Fujian and Wenzhou attach great importance to brand, which is what we lack.

This arouses our reflection: can we maintain the advantage of Guangdong's shoe industry as a whole?

International trade barriers, RMB appreciation, labor force appreciation, how will we solve this problem in the future?

It is necessary to cultivate some excellent enterprises and "tree models" in the industry.

The thirty annual development of leather shoes industry in Heshan Province, which is to be held in Guangdong, will be held by three leather industry associations for the first time. The coverage will be expanded.

Moreover, the participation of various chambers of Commerce, the open election of enterprises, the open results, the selection and application of registration are free forms, aiming at promoting development for the industry.

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OEM brings abundant cash flow to enterprises, but also restricts the development of enterprises.

Although brand is intangible assets, it needs to accumulate through tangible assets and time.

In the future, we can join hands with the financial development fund to support innovative enterprises and make up for the shortage of OEM.

In the shoe industry, Shenzhen BELLE is a good example. It is said that there is a good trend in the market of materials and materials.

The material market has some technological content and takes the channel of e-commerce.

The highlight of the upcoming conference is that we also invited Hongkong Telecom to talk about the application of RFID IOT tag in the material market.

The pformation and upgrading of traditional industrial development to "crossroads" can bring brand innovation and high value-added products.

Wang Jianxin, director of Guangdong Leather Association,

Leather shoes industry in Guangdong province has been developing very fast in the past 30 years, but it has no way to cope with the financial crisis. This shows that our industry's response to the external factors is not sensitive to the impact of the consumer market.

For example, in the face of EU anti-dumping, the cost of materials in the world is getting higher and higher, and the competitiveness of leather industry in other parts of China is constantly strengthening. This shows that Guangdong's leather shoes industry is still lacking in its ability to deal with crises.

There are many problems within our industry. What is more obvious is that the general scale is relatively small. They are small and medium-sized enterprises, and the market is single. 70% of the products depend on exports, and there is a serious lack of R & D innovation.

When the market is good, it conceals its defects. Once it meets the changes of the economic environment, it will encounter problems.

The development of leather footwear industry in Guangdong province can be attributed to the fact that we had a good time in the first 20 years.

However, traditional industries have encountered difficulties.

For example, the pressure brought by changes in foreign economic factors, the rise of domestic labor costs and the requirements of environmental protection have made the development of traditional industries come to a "crossroads".

We realize that it is not enough to rely solely on the original low-cost manufacturing. Transformation and upgrading is a topic that we can not avoid in the whole industry.

The plan for this country was also put forward in 12th Five-Year, and the "double pfer" policy implemented by our province is very consistent with the reality of our industry, because it is too late to shift no further.

Industrial upgrading will bring brand innovation and high value-added products.

Why can LV's bags sell so expensive? This fully reflects the benefits of high value-added products and brands.

In the past, our company's organizational structure was always used to "fight alone" and could not produce resultant force.

Now there are five or six companies in Huidong to put together a brand: sweet love.

This mode of resource sharing is also a good example of pformation and upgrading of enterprise organizations.

Material production and R & D should be innovating, and business and trade should be smooth.

Liu Suilong, President of Guangdong footwear materials Association,

How to make the footwear industry in Guangdong not disappear and enhance its own development? In the implementation of innovation, materials must be pformed and upgraded.

First, innovation in production and research and development.

Taking Italy, France and other shoe materials benchmarking countries as representatives, we encourage the material enterprises to cooperate with the international community in terms of innovation capability.

Guangdong, China is a large province of leather footwear exports. If the material fails, it will not be called a major export province.

In the process of innovation, the industry association is to guide and create opportunities for small and medium-sized enterprises.

The Leather Association, the manufacturers' Association and the shoe materials association should organize a group to cultivate the domestic enterprises that produce good shoe materials, improve their production capacity and docking with foreign associations, so as to achieve the two-way interaction of superior resources.

Two, the road of Commerce and trade must be smooth and the trading mode should be innovating.

For example, as an association, we must strictly control the market supervision of some backward materials and materials which are harmful to international standards in our circulation field.

In the field of circulation, it is necessary to set up a regulatory body, because the road is slow by relying on people's constraints.

The relevant associations can set up monitoring mechanism to achieve international standards, so that some harmful things do not exist, so that buyers can get qualified materials.

In the innovation of circulation field, I suggest that we should join hands with financial enterprises, provide financial services for our materials, solve the problem of fund shortage in factories and small and medium-sized enterprises, and help factories grow bigger and stronger.

In the process of circulation innovation, the shoe material industry will plan the trade system around the two major centers of Guangzhou, namely, the world sourcing center and the international trade center.

Gradually achieve the world shoe ordering center and Guangzhou footwear industry price index system.

Through this platform, the good design of foreign countries is introduced.

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Guangdong leather shoe industry cluster clicks

Guangdong leather footwear industry cluster has: Guangzhou (Huadu Shiling, Baiyun, Zengcheng, Panyu, etc.) shoes, leather goods bags and professional wholesale market; Dongguan (Houjie, Humen, Gao Gao, etc.) export shoes; Shenzhen (Longgang) shoes, bags and fur clothing; Huidong women's shoes; Heshan men's shoes; South China Sea casual shoes; Heshan and Heshan craft shoes; bag and so on.

The honorary titles of state and provincial departments are:

China's men's shoes production base in Heshan

Heshan mainly produces high-grade, leather men's shoes, with excellent quality, high grade and good reputation. It is not only processing products for international and domestic brands, but also has its own outstanding national brands. Its products are sold at home and abroad.

The footwear industry in Heshan has formed a certain scale of production and distinctive features. There are a number of backbone enterprises and famous brands with strength and stamina.

The 430 shoe-making enterprises in the city produce about 60 million pairs of shoes, casual shoes and so on. The output value is about 3 billion yuan, accounting for 13% of the total industrial output value of the city.

Famous brands include "must climb high", "ant crown" and so on.

In 2009, he won the title of "China Men's shoes production base".

Huidong, China's women's shoes production base

Huidong mainly produces fashionable women's shoes with synthetic leather and artificial leather as its main fabrics. Its styles are diverse and keeps up with the trend. Its products are exported to Europe, the Middle East, Africa, Russia and other places. In recent years, the domestic market has been expanding.

There are about 4000 shoemaking enterprises in the county, about 150 thousand employees, and 600 million pairs of women's shoes each year. The total output value is about 16 billion yuan, accounting for 45% of the county's industrial output value.

Famous brands include "fragrant love", "shepherd girl", "carmine", "Swan star" and so on.

A shoe culture festival has been held every two years since 2002.

In 2006, she won the title of "China women shoes production base".

China's leather capital, Huadu Shiling

Shilin Town of Huadu, Guangzhou, is famous for its leather products. It has a complete industrial chain from raw material processing to leather manufacturing, leather goods trade and leather goods service, forming the largest leather and leather raw materials distribution base and leather goods production and sales base in the country.

There are more than 4300 enterprises engaged in leather and leather production in Shiling, more than 6200 raw and auxiliary materials shops, 250 thousand employees, and over 500 million leather products each year, with an annual output value exceeding 10 billion yuan. The products are exported to 25 provinces, municipalities and autonomous regions of the country, as well as Southeast Asia, Europe and the Americas.

Famous brands include "Bao Lan De", "Fei Gao", "Monalisa", "Tianbao" and so on.

In 2000, China invested the largest leather and leather wholesale market in Shilin leather goods city.

Since 2001, Shiling leather leather Festival has been held annually.

In 2002, he won the title of "China leather goods capital".

Guangdong craft shoes production base Chaozhou {page_break}

Chaozhou's craft shoes adopt the unique cultural style and technological characteristics of Chaozhou Shantou area, such as hand embroidery, bright beads, beads, hollowing, water drills, bordered, etc., using leather, synthetic leather, chemical fiber, plastic and other materials, combined with Chinese and Western cultural elements, develop and produce decorative and fashionable footwear products, including thermoplastic plastic slippers, crystal shoes, EVA shoes, cold sticky leather slippers, casual shoes, sports shoes, boots and so on.

At present, there are more than 968 footwear enterprises in the city, employing more than 20 employees, with an annual output value of 5 billion yuan, accounting for 6.5% of the total industrial output value of the city. The annual output of all kinds of craft shoes is 550 million pairs, the output is 180 thousand tons, and the annual export volume is 160 million US dollars, accounting for 9% of the total export volume of the city.

Famous brands include "Yongjin Xing", "Zhongli", "Zhongtian city" and so on.

In 2008, he was awarded the title of "Guangdong craft shoes production base".

Guangdong bag and bag leather production base Jiangmen

The production of luggage and leather goods in Jiangmen is mainly concentrated in Pengjiang District, mainly producing travel suitcases, men's briefcases and all kinds of luggage accessories. There are about more than 200 cases of leather products and related enterprises, and more than 70 thousand employees.

It produces 80 million kinds of leather goods and 2 billion yuan of industrial output.

Jiangmen luggage and bag leather products are mainly processed by order processing. Our products are exported to Europe and America, Middle East, Southeast Asia, Hongkong and Taiwan and other countries and regions, and are sold to more than 100 large and medium-sized cities nationwide.

Independent brands have "bright pearl" and so on.

In 2009, he was awarded the "Guangdong bag and leather production base".