Apparel Retailing: Who Is Paying The Price Of Success?

3 years. AI consulting has just released the ranking of the top 30 B2C retailers in 2010. Taobao mall ranked first in terms of annual trading volume of 30 billion yuan, exceeding the total sum of other 29 B2C websites.

In recent 8 days of large-scale events, the 3rd anniversary celebration of Taobao mall in mid April has changed so quietly. Online retailers Ecosphere. What I want to say is that the Taobao mall has attracted 1 billion 470 million people to participate. The raffle prize with a total value of 70 million yuan has attracted 10 million 760 thousand people to participate in the raffle and sent out a total of 3 million 450 thousand prizes. With two MINI as a prize, the page forwarding activity attracted 24 million people.

This is a major move of Taobao mall in the local e-commerce. The latest data released by Alexa, the international authoritative agency, released yesterday also showed that the independent domain name Tmall.com of Taobao mall rose to 18 place in China's website ranking, ranking first in China's B2C website.

For more Taobao online owners, I do not know whether the news is sad or happy.

Because the increasingly pressing Taobao mall has become an international and local well-known brand online first-line Department square. Those who have just upgraded to Taobao have been left behind by the rapidly upgraded market. They face the huge competition of the big brands that have been squeezed into the mall by the scourge.

However, for those sellers who have not entered the mall, the online brand venture owners who have entered Taobao mall are particularly lucky, because in such a Tmall deep sea, customer resources are particularly abundant.

"Very difficult, very arduous. Every time I want to work in the market, the Taobao platform is always ahead of me. I always feel short of money and lack of people. A businessman who fought in Taobao for 5 years said so. But they are still paying for it, and always struggle on the line of life and death.

It is worth noting that this is reported. Tmall 3rd anniversary, it can be said that "smooth", the information is mainly focused on the shopping experience, which actually marks the return of e-commerce to the most basic and important point of Commerce, the consumer side.

However, it is the strength shown by this "abnormal" stability that makes it possible to become a sign of quantitative change to qualitative change in the e-commerce industry. Because when the business is slightly exaggerated, the excitement is no longer just due to the new high sales, but also the delivery of large commodities and the timely delivery of mass parcels. You have to say that the industry is mature.

Taobao is indeed building a peak to meet the B2C industry's dominance in the next 35 years. And in the strong offensive of shopping experience promotion, Taobao mall will continue to lead the whole industry, which is the root of the sustained and healthy development of online shopping. And the price of rapid rise is also there, that is, leaving most of the participants behind and constantly making friends with wealth and brand. {page_break}

There is a jest in the industry recently, a clothing business owner said, "ten years ago Physical store Are we people sitting there drinking tea, and now we open our shop online, or are we people sitting there drinking tea? " It is hard to imagine how many of those entrepreneurs who dream of life actually realized their dreams.

For more clothing entrepreneurs, want to net sales stationed in Taobao mall, yes. But more importantly, from Taobao to Tmall, who has paid the price of success? If the birth of Taobao depends on the input of Alibaba group, then Tmall should thank Taobao today.

Who is Taobao? Do you know? It is not a wealth group, not Ma Yun, not Taobao brand itself. He is thousands of people who once hoped to enter the Taobao page, take pictures, put on shelves and deliver goods.