315, The Fraud Of The Rights Protection Network Has Made The Public Trust Lose Its Value.

People's net Public opinion monitoring room The IT Industry Report for the first quarter of 2011 was released recently. According to the report, from the overall view of public opinion, the old rights protection websites are difficult to continue, and the new platform for safeguarding rights has not yet been formed.

According to the report, the scale of Internet rights protection is expanding and entering the era of universal rights protection. Network means safeguarding rights Has become a common means, through the power of network public opinion to achieve the purpose of safeguarding rights, has produced obvious results. However, the 315 dimension rights network that had already been formed was frauds at the end of last year. This year, it was shut down and ordered to rectify. The negative impression of public opinion rose straight up, resulting in a great devaluation of the credibility of the whole website of the traditional rights protection website group, and the loss of public trust. And where the new way of safeguarding rights is going to be, has become a major concern of the Internet public opinion.

In the first quarter of the earthquake rumors and salt rumours, small technology websites, such as the shell network, played a great role in eliminating rumor and eliminating public opinion. Even because of their small scale, technology and commercial profits, they were more trusted by public opinion. Similarly, micro-blog is a major source of rumors in the salt rush, but it is also the main rumor platform for rumours. Even though micro-blog users are not the main group to grab salt tide, a large number of explanatory and technical rumor messages on micro-blog have played a significant role in restricting the vicious impact of rumors.

After 3.15 rights websites were ordered to shut down, netizens lost an important platform to publish their rights information. According to the 2010 micro-blog research report released by the group group and the new generation market monitoring organization, compared with blogs, forums, instant messaging, shopping, sharing and other social media information trust, micro-blog has the highest trust, but it is a platform with high credibility. Micro-blog gray marketing Some of the negative voices of public opinion suggest that micro-blog's ability to safeguard its rights remains to be considered. In addition, the coverage of small scientific websites and the limited audience also make public opinion that the rights of such websites are limited.