ZARA'S Re Fall Into The "Quality Gate" Triggered A Rally In Consumer Sentiment.

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Casual pants

The Consumers Association of Beijing said that the fiber content of ZARA casual pants purchased from Xidan Joy City and Sally commercial (Beijing) Co., Ltd., which is produced or distributed in Morocco, is false.

Among them, the nominal cotton content of the tag is 75%, the measured value is 68.2%, the nominal wool content is 20%, and the measured value is only 10.6%.

In addition to the virtual components, ZARA, Yi Du Chun, G2000, Marlboro and other 16 samples are easy to fade.

In addition, samples of gold crocodile, Bryan BRUIN, G2000 and Weiming W&M casual pants were detected with formaldehyde content and pH value exceeding the standard respectively.

ZARA 7 years blacklist

As the world's largest clothing retailer's Inditex group's most famous subsidiary, ZARA has contributed a lot of profits to its parent company. Data show that although ZARA brand stores account for only 1/3 of the total number of Inditex companies, its sales account for about 70% of the total sales of the group.

Since its entry into the Chinese market in 2006, ZARA has been favored by white-collar and fashion people for its efficiency, variety, production and sale. However, the quality problem has always been criticized.

In recent years, ZARA has repeatedly become a "frequent visitor" in the list of substandard products of various industries and quality inspection departments.

According to incomplete statistics, ZARA has been caught in "quality gate" for at least 7 times since August 2009.

Reporters learned that this is also the third time on the ZARA Beijing Consumer Association's quality blacklist.

In December 2009, the Beijing Consumers Association found that a ZARA overcoat was unqualified. At the end of 2010, a coat of ZARA coat was named again by the Beijing Consumers Association once again because of the existence of the problem of false amount of cashmere.

Consumer sentiment rebound

ZARA's re fall into the "quality gate" triggered a rally in consumer sentiment.

In my discount network reporter, many netizens are talking about the "quality gate" of ZARA.

"First-class design, second price, three quality" is the price ZARA must pay for speed.

Netizens "the view of the town" shows.

In addition, many consumers said that the quality of ZARA is "different from China and foreign countries".

"The quality of ZARA seen in Paris is much better than that in China," some netizens said.

The results of a website's investigation of ZARA's "quality gate" show that 34.5% of consumers say that ZARA has different quality standards at home and abroad, and the quality of domestic ZARA products is generally worse than that of other countries.

"The success of ZARA depends on the fast fashion business model, not the product," said Cui Hongbo, senior partner of Lian Zhi Da consulting group. The false label reflects the internal management problems of ZARA.

Like all previous "quality gates", ZARA is still silent.

"We haven't received the notice of return from headquarters at the moment," and we know from the ZARA flagship store staff at Qianmen Street that ZARA has not issued a refund method for the problem products.