The End Of The Anti-Dumping Duty Is &Nbsp; &Nbsp; The Five "Magic Spell" Of Shoe Enterprises Still Needs To Be Protected.

April 6th, "recently, we have just received two Italy's lists, which have been in Indonesia before, and this has been pferred to China.

It doesn't amount to much, but it's a good sign. "

Yesterday (April 3rd),

Since April 1st, the European Union has officially lifted 16.5% of China's leather shoes.

Orders from old European customers are back.

"There is a lot of foreign trade recently, our foreign trade department employees are busy."

When answering the phone call of Kangnai group responsible person, there were all kinds of busy voices on the other end of the microphone. Although it was not yet possible to make specific statistics on the increment of orders, he was very pleased with this change.

"Pulling off anti-dumping duties, to a certain extent, has reduced the cost pressure of EU buyers and promoted the competitiveness of Chinese shoes in the EU market. This is a win-win move."

It is also a giant group of leather shoes exporters. Recently, there are also signs of backflow of orders.

90% of the group's exports are concentrated in the European Union and North America. As China's shoe making costs are higher than those in Southeast Asia and the anti-dumping duty is 16.5%, some of the original customers continue to maintain because of the group's appropriate subsidies. Some customers are unable to accept the substantial increase in procurement costs. In the past few years, some of the orders have been pferred to Southeast Asian countries such as Indonesia.

"Now, the European Union buyer has the profit margin which this part vacated, still is willing to reissue to the Chinese shoe enterprise."

Since the EU imposed anti-dumping duties in 2006, the growth rate of AOKANG's exports to the European Union has been greatly affected. The average annual growth rate has doubled every year before 2006, and it is almost impossible to develop new customers after taxation.

But from the end of last year, European customers expected that the anti-dumping duty would be abolished and gradually become active.

AOKANG's largest customer in the European Union, GEOX, has increased by nearly six or seven orders over the same period last year, while some European customers who have barely placed their orders in the previous two years have recently started placing orders with AOKANG.

"From last year, the order of European leather shoes began to show signs of warming and recovery, a significant increase over 2009."

Wenzhou shoe leather industry association secretary general Xie Rongfang said.

Technological innovation makes Chinese shoes more valuable.

With the increasing cost of raw materials and labor in China, the price of export shoes has been rising. Chinese shoe enterprises are hard to compete at a low price. However, in the past two years, Chinese shoes have been on the rise in quality and design.

AOKANG group responsible person told reporters that AOKANG has not won by price. Through years of technological innovation and structural adjustment of export products, the average export price of leather shoes is around $20, which is 5 times the average export price of leather shoes in Wenzhou.

Opening up a variety of alternative materials is another way to protect the market.

The EU's anti-dumping is mainly targeted at China's leather shoes.

In order to avoid the risk of anti-dumping, more than 90% of Wenzhou shoe enterprises have begun to use PU synthetic leather and other non leather raw materials to make shoes, so as to reduce the losses caused by anti-dumping as far as possible, including AOKANG, Jin Di and giant one.

"From another point of view, this is also conducive to promoting the technological progress of PU materials."

Wenzhou Hua Deli Footwear Company official said.

It has been revealed that men's shoes made of high-grade PU synthetic leather are more popular in the European market, and PU shoes are also sold in the European market.

Shoe companies also face five "magic incantation".

The EU anti-dumping policy, which lasted for five years, is a blow to Chinese shoe companies.

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Although Chinese shoe companies have won the "shoe war" marathon, it does not mean that Chinese shoe companies can rest easy in the future.

"The cancellation of anti-dumping duties is temporary. The blockade is long term and not too optimistic, especially in the current environment of trade protection."

A large shoe manufacturer in Wenzhou said.

While announcing the abolition of anti-dumping duties, the European Commission has also begun to seek new regulatory measures and introduced five measures aimed at Chinese shoe products.

Specifically, weekly monitoring should be conducted to ensure that there is no unfair behavior, so that imported footwear products can be used to make mandatory labels to identify the origin labels, strictly monitor whether our footwear companies have infringed intellectual property rights, ask the Chinese government to open up the high-end shoe retail market, and pay attention to the situation that our footwear enterprises enjoy all kinds of government subsidies.

Xie Rongfang, Secretary General of Wenzhou shoe and leather industry association, suggested that shoe enterprises should be cautious when they increase export orders to Europe, prevent the "blowout" of exports to Europe from April, pay attention to the diversification of the market, and at the same time, constantly improve the product quality and increase the added value, so as to avoid low price competition.

According to introduction, the average export price of leather shoes in Wenzhou is only $12~13, and the added value is not high.

In addition, technical barriers and trade barriers in all aspects of the EU are continuing. Especially for all raw materials, the REACH regulations are very strict, and the relevant enterprises should not be careless.

Wei Yafei, director of shoe making office of China Leather Association, is also similar.

He suggested that Chinese shoe enterprises should strengthen self reflection, and many shoe enterprises lack knowledge of international trade activities, so that they are passive in anti-dumping.

Ultimately, in the international market, the quality of products should be won instead of the low price.