Returnees Designer And Chinese Market Are Mostly "Acclimatized".

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Yu Xiangqi told Business Daily reporters that Chinese young "class" fashion designers are divided into two categories, one is designers who returned overseas from overseas. They thought they had developed a set of advanced design concepts in Europe and America, and returned to China to copy these elements to create their own brands. Unfortunately, most of them suffered from "acclimatization".

"Europe is particular about stereoscopic cutting and small batch production. Some ideas are not consistent with Chinese tradition. Some overseas students did not have enough research on Chinese consumers, so they brought the works of advanced ideas to the public market, which was not enough for the market, and finally failed to get customers' approval.

Yu Xiangqi said.

The other is home grown fashion designers who are able to grasp the psychology of Chinese consumers and work hard in terms of color and style in order to win customers' favor.

But on the other hand, the domestic manufacturing concept of finished learning designers is rather old and lacks bright spot, so it is difficult to stay in the market for a long time and still needs to work hard for innovation.

Yu Xiangqi pointed out that the cultivation of fashion designers is correct in the way of internationalization. Students need to learn various advanced design concepts and manufacturing concepts in different countries and different cultural backgrounds.