Business Is Gloomy &Nbsp; Some Commercial Projects In Chengdu Are "Premature."

The best commercial area, the largest passenger volume, the most advanced property allocation, and the most robust operation investment.

According to the habit of thinking of many "business generation", this is the embodiment of a business body that is most worthy of showing off and trusting.

However, in the era of "shopping center" gradually moving towards Chengdu, the "golden rule" once seemed to be useless: the commercial real estate with unclear positioning and improper operation was also embarrassed in the core business circle.

Reporters visited after investigation, for each of us to find out the crux of the problem, I hope to provide you with reference.

Ineffective operation

Bailian Tianfu withdraw from KELONG South Road

A lonely cinema line was kept at the gate. There was no one at the ticket office. The pavements were empty, and a notice of "stop business" was posted on the door of a KFC fast-food restaurant. The house was full of wolf. All the outdoor cards were withdrawn, revealing ugly interior walls.

This is a scene seen by reporters at the junction of KELONG North Road and the two ring road at Bailian Tianfu shopping center.

And the stone bench carved on the roadside "Bailian Tianfu Square" can make people recall the grand occasion of the 99.5% of the day when the rental rate of Bailian Tianfu shopping center was reached.

Bailian Tianfu shopping center once called the first modern ShoppingMall in the West.

The project covers a total area of 85 mu, with a total construction area of 160 thousand and a total of 5 floors. It is a super shopping mall with department stores, supermarkets, franchised stores, catering, entertainment, leisure, culture, cinema and offices.

It has successively hosted large-scale marketing activities such as the 2004 International Miss World Conference Sichuan and Chengdu regional trials, 2006 "Bailian Cup" world famous dog contest, 2006 Super Girls Chengdu singing District preselection campaign, Dream China Chengdu competition audition and "the first China Chengdu fragrant car exhibition".

"Promotion is not too small, but also a brilliant one, but it is still difficult to hide embarrassment."

Owing to the arrears of rent, Bailian Tianfu shopping center did not perform according to the rental payment stipulated by the two parties in the original property lease contract, and the two sides terminated the contract through the court.

Chengdu's first large shopping center, South Second Ring Gold port, China's retail industry giant, guarding such an advantage, in the next Wanda Plaza, SM square wind up, Bailian Tianfu is holding golden rice bowl hungry.

What is the reason?

"As a shopping mall, Bailian Tianfu industry is not rich, and it is not conducive to attracting popularity. The brand lacks influence, which affects the product quality of the store; late management has affected the quality of the shopping mall; the lack of effective business activities has limited the radiating radius of the project." professional investors say that Bailian Tianfu is too good for hardware to damage the software. "No matter how strong the strength is, the port is good enough to achieve effective and reasonable commercial operation, which can not meet the needs of the market, and can only go hungry with golden rice bowl."

{page_break}

Unknown location

Shangdu clothing business is bleak.

It is located in the Shangdu dress Plaza of Chengdu, the flagship headquarters of the clothing industry, located in the southwest of China. It is located in the east of Chunxi Road, and is located in the traffic corridor fortress of litchi lane. About 500 thousand of the daily traffic flow is known as the "dragon channel" connecting Yanshikou with Chunxi Road.

The location of the core business circle did not bring the rolling passenger flow to it.

On Sunday, when the other dress Plaza employees were busy, the nine floors of Shangdu dress Plaza were indeed deserted: about 1/3 of the shops were vacant, 1/3 of them were locked up in the shops, and 1/3 of the business owners were sitting together playing mahjong and melon seeds.

The reporter visited the elevator at the 12 floor. In half an hour, no shopper went upstairs except cleaning.

Such a cold scene has a strong contrast with Chunxi Road, which is a hot business out of the window.

Only 100 meters away, but also located in the wholesale clothing and retail, the Kowloon apparel market is full of noise, and the aisle and escalator are all crowded.

"Too busy, I want to invite two little girls to help."

Wang boss, who is doing the jeans business on the six floor, is very busy.

Outside the market, a pile of minibus is roaring past the bulk of the clothing items that merchants are pouring out.

"The same is the core business district of Chunxi Road and Yanshikou, which is the same as the clothing market, which is only one hundred meters apart. Why is the market situation so different?"

This problem is not only lingering in the minds of shopkeepers in Shangdu dress Plaza, but also embarrassing for Shangdu dress management. "We can not explain and comment on this question."

"Commercial buildings such as property, in addition to the lot, plays a key role in the operation of operators and market positioning.

The Chunxi Road area is mainly middle and low end consumption, while Shangdu clothing is on the high side of product positioning.

Xu Dong, director of the Ministry of industry and Commerce of Zhongyuan Real estate, told reporters, "apart from that, commercial blocks are sold separately to all small owners. There is a difficulty in the overall operation of the commercial buildings. It is very difficult for small businesses to form a unified format with a competitive market competitiveness, and most businesses and brands are duplicated."

Zhang Hongbing, executive director of Xingang real estate, thinks: as a Kowloon costumes competitor who has been in operation for many years, Shangdu clothing has not been favored by several wholesale clothing dealers. Therefore, the market lacks the "sea fixing needle" - the market appeal of the main store; moreover, the square has a single format and has a small floor space, which makes it hard to attract consumers to "bother and bother" to go shopping on the 9 floor. As a necessary condition for the wholesale market, convenient logistics is also a problem that can not be solved in this crowded area.

{page_break}

Property performance limitations

Chuan Xin mansion is a bright future.

The rent is not high ten years ago!

Some people suspect this is a joke, but in Chuan Xin building, it is just the truth!

Up to 38 stories, the Chuan Xin mansion is located at the intersection of Renmin Road and Hong Zhao wall. It was once a representative office of Grade A office buildings in Chengdu. It is very convenient to pport. It is easy to see its towering figure from all directions. It is a famous star building in Chengdu.

The office relies on the standard decoration and property services of five star hotels. As early as the end of 90s, she became the preferred business place for many listed companies and foreign investment institutions, such as SIEMENS, IBM, PHILPS, the top 500 department stores in the southwest, Meili and so on.

But in all kinds of high performance grade A office buildings are rising today, Chuan Xin building seems a bit unconfident, industry sources told reporters: ten years ago, the monthly rent of Chuan Xin mansion can reach 100 yuan / square meter, but now the monthly rent has dropped to 80 yuan / square meter left and right.

Why?

"The golden period of office investment is about 5 years, and the profit maximizes.

Just like the shelf life of food, it is not fresh after all. It will not only yield but also hit it. "

Zhang Hongbing, executive director of Xingang real estate, believes that "office buildings are investments in the medium and long lines. Many office buildings abroad are among the best carriers of the company assets. However, the construction of Chengdu new grade A office buildings is very fast and can provide the latest functions and personalized demands for businesses of different needs, which is difficult for early office buildings."

Indeed, data show that since 2007, the annual supply of office buildings in Chengdu has been increasing at a rate of 30% per year.

In drawing on the experience of the old generation of office buildings, the new office buildings have been perfected in terms of configuration, details, hardware and software facilities.

As new hope, international, American Plaza, big Ding international, mainland China and other projects are favored by investors with excellent hardware and software facilities.

"New grade A office building highlights frequent," old three a "office buildings are difficult to match, the result of the rent reduction is understandable.

{page_break}

Solve the problem of passenger flow

Fuli sky seeks breakthroughs

Since 1993, a giant commercial complex called "panda city" has entered Chengdu's vision.

But this famous "panda city" has also changed several times and experienced many deaths and deaths.

In November 30, 2010, "panda city" appeared again with the new face of "Fuli Tian Hui MALL", which is the biggest commercial complex in downtown Chengdu.

"The total volume is 600 thousand square meters, and the average investment per square metre is 10 thousand yuan."

Fuli real estate Chengdu company executives said.

But after the opening up, MALL has not enjoyed the location advantages of several core business circles, and the inconvenience of the sparse passenger flow and shopping and pportation has always troubled the operators.

"People's east road is a major factor to block passenger flow in Chunxi Road, Yanshikou and Shuncheng Street. It is the most urgent way to create new customers' drainage method."

The industry commented.

The one avenue, which runs through many core business areas in the region, is now entering the stage of investment promotion. It is understood that the "one avenue" is a huge underground commercial city dominated by integrated commerce such as fashion, shopping, catering and entertainment. It will connect with the 16 offices and shopping malls in Chunxi Road, Yanshikou and Mulam city. It can directly enter the world trade center, Fuli, Tian Hui MALL, International Building, Qi, Mao and Maui department stores, so as to build the underground central business district in Chengdu's prosperous area.

"One avenue will bring the passenger flow of Chunxi Road and Yanshikou business district into Shuncheng Street, and MALL will benefit from it."

Metro Line 1 was formally opened to traffic. The new city's core business district "Tianfu road - Shuncheng Street - Mulam city" began to create new cohesive force; Shuncheng Street, the former Hong Peng International Building was reborn in the hands of Ding Yun group; the Xiong Fei group and Maui department store were ambitious.

A project to rebuild the face of Chengdu center has been fully opened. Fuli Tian Hui MALL has the foundation to take off.