Cui Hongzheng, Vice President Of Nike Greater China, Visited China Leather Association

On March 18th, March 16, 2011, Ms. ShaminaSingh, vice president of global government and public affairs, Nike,

Ms. Shamina said that the world footwear market is at a stage of growth, and the footwear products such as functional and fashion are developing rapidly.

Although the footwear industry is relatively small in the United States, its brand is mature.

In order to promote the healthy development of the footwear industry, Nike is willing to strengthen ties with the China Leather Association and the Chinese footwear industry so as to achieve mutual experience and common development.

When it comes to anti-dumping cases against Chinese footwear in Brazil, MS Shamina said Nike has rich experience in trade frictions and will share experiences with Chinese enterprises to cope with severe market challenges and trade frictions.

In April, the president of Brazil will visit China. Nike will promote the anti-dumping case of Brazil footwear to China on the agenda of high-level talks.

President Zhang Shuhua said that China's footwear industry is developing rapidly and pays attention to fashion. The development of China's footwear industry to high-end is inseparable from the cooperation with Nike and other brands.

During the "12th Five-Year" period, the state attached great importance to the shoemaking industry. The footwear industry not only increased foreign exchange earnings, increased the income of the masses, but also mainly stabilized employment.

When discussing footwear development with many footwear companies in the world, Zhang said many times that the next 10 to 20 years is still a good opportunity for the development of China's footwear industry. At present, no country in the world is superior to China in terms of output, quality and price.

Mr. Zhang said that an important task for the development of China's footwear industry is to "go out" in the future, and to go out needs to strengthen cooperation with international footwear brands and learn from each other and communicate with each other.

The international brand has certain foresight in the trade friction early-warning. We hope that the two sides will strengthen information exchange and exchange. For the trade frictions that have occurred, the two sides will jointly deal with them through consultation.

China has relatively insufficient experience in dealing with trade frictions, and some SMEs have not attached enough importance to the importance of the trade friction market. The coping strategies need to be improved.

In the light of the Brazil case, the China Leather Association will report to the Ministry of Commerce, with a view to making the case to a favorable and assured development during Brazil's visit to China.

After the talks, Ms. Shamina sincerely invited director Zhang to visit Nike headquarters in the United States at the right time. Director Zhang happily accepted the invitation.