Popular Beauty: The Beautiful Inheritance Of Tutorial System

In a narrow sense, pop beauty is a local company selling hundreds of Yuan cards, and in the words of founder Lai Jianxiong.

In 2009, Lenovo invested more than 1000 million dollars in the United States, accounting for 30% of its shares.

At present, the United States has opened more than 2000 stores in the United States, of which 1800 are franchised stores.

How to ensure the profit of franchised stores and make every home

So how do these beautiful and passionate mentors copy the popular beauty store standard to the franchisee?

New store drive

Into the Tesco Dacheng International Center popular beauty

Whenever a new shop opens, the US will send a mentor to the franchisee for a 15 day new store in accordance with the contract stipulations.

Value, experiential sales content and five year vision plan; two, store business administration, including store hygiene, salesperson image, attendance, morning and evening, target management and store manager's log; three, professional business system, including training basic hairstyle, hairdressing, make-up skills, product knowledge, VIP management, cash register procedure, service standard, organizing professional competition, implementing sales promotion plan and formulating salesperson incentive plan; four, sales skills, explaining sales process, sales theory, communication skills and slogans; five, team building, conducting communication with shopping guide, giving guidance to growth, maintaining shop order, condensing sales team; six, goods, training display standards, invoicing and inventory checking. In these 15 days, the duties of tutors include six major aspects: first, spread the corporate culture of popular beauty to the new shopping guide, including the history, purpose and core of the enterprise.

After the 15 day of the new store's drive, the tutor needs to join the business to complete the detailed scoring according to the above six duties.

In addition, the tutor must ensure that the sales performance of these 15 days is about 2000 yuan a day.

Of course, if the score is not qualified or the sales performance is not qualified, the tutor will be punished accordingly and rectification will be carried out.

However, so far, few tutors have failed.

This good phenomenon probably stems from the strict screening mechanism of popular beauty.

Just before mid June, the US headquarters was conducting a mentor selection contest, and 13 tutors were selected from 34 excellent direct shop managers (a few senior salesmen, but at least 1 years and more in the direct shop).

"The cost of tutor training is very high. First of all, most of its candidates are excellent store managers. Secondly, their qualification is like attending a college entrance examination. They are required to take part in 9 days of 6 courses (professional, sales skills, speech contest, debate competition and dance) training, and then engage in on-site recruitment, and winners can become mentors."

Qiu Liqiang, director of human resources, said to the new leader.

However, the terrible problem is that many new stores now face the dilemma that their daily performance has dropped from 2000 to 500 yuan after the completion of the tutor's new store drive, especially in the near new year.

In such a busy season, shops sell at a low performance at a low price. What should they do?

Pick up the stairs

Ye Weibin, a regional manager of Beijing and Tianjin in the north area of the North American University, said that the franchisee of the United States should report the sales performance to its regional manager every day. As soon as the sales volume changed considerably, the regional manager would communicate with the store manager (or the franchiser) in detail in order to find out the symptoms.

If sales performance fails to meet the standards for several days, franchisees and regional managers can apply to the provincial managers to apply for tutors to drive later.

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Nowadays, the sales structure system of popular beauty is like this: the chief representative of a large area -- provincial Manager -- 1, regional manager; 2, tutor.

The regional managers and supervisors are at the same level. They are jointly responsible for the provincial managers. The regional managers play the role of management and management, and improve the management ability of the franchisees (because many popular American franchisees are their customers first, and their management and management capabilities are relatively lacking), while the instructors play the role of professional skills trainers.

With the rapid expansion of the popular American stores, the American marketing system was pformed in 2010. The city managers who had previously been trained in management and professional training were divided into two positions, namely regional managers and tutors, and openly recruited regional managers with rich dealer management experience (these new regional managers generally would not comb their hair or make up their makeup). Most of the urban managers who were better at professional training were mostly pformed into tutors, concentrating on professional training, and doing the six terminal retail training work at different times mentioned earlier.

From January 1, 2011 to January 3rd, a popular new store in Daxing District, Beijing, which was under the jurisdiction of Ye Weibin, had just gone through a late promotion of a mentor named Ouyang dawn. In recent days, its sales grew by 63.2%.

Ouyang Liming told the new leader that when he first came down to the store, he first found out the characteristics of the local shoppers, how the church guides them to get along with such customers, and guides the shopping guide list. Secondly, adjusting the shopping guide mood to avoid the influence of the new year's homesick, and guide the shopping guide to find pleasure from the daily sale work.

Indeed, in the eyes of regional managers and franchisees, the popular teacher is really a treasure. Like the God of wealth, Lin Dianguo, the chief representative of North China, even jokes, "of course, the more mentors, the better, there are 100 mentors in North China."

In fact, in North China, there are only 8 mentors and 7 regional managers.

After all, popular beauty tutors have a relatively high professional threshold. At least 2 years or more, their salaries are not low. The trainee tutors can get about 4000 yuan, go up, and have junior, intermediate, advanced and excellent grades. The upward trend of their salaries is 13 to 15%.

The resignation rate of pop tutors is very low. After all, the remuneration treatment is at a high level in the industry, and there is also much room for career development.

"First, in the new store, the company store standards are copied to the shops. Second, the organization is responsible for the regional training, pferring new products, new hairstyles and new company trends to terminal stores."

Qiu Liqiang generalizes the value of his tutor.