The Price Of Children'S Clothing Is Directly To The Adult Market &Nbsp, But High Price Promotions Are Not Frequent.

During the Spring Festival every year, children have to change into new clothes, in addition to the old and new, shopping malls.

The price of ordinary down garments is over 1000.

Reporters visited many children's clothing counters in Shanghai, and found that the prices of children's clothing were generally high.

In the two floor of Daxiang, East Road, Nanjing, the reporter saw that the price of a boy's down jacket for Eland was 988 yuan, and the price of the sovoir girl's down jacket was 1288 yuan. Even after 300 reduction of 100, it still costs 888 yuan, which is not cheap, and a cotton dress of the Levis brand also needs more than 900 yuan.

Reporters also looked at the fashion brands such as ONLY and Azona A02 on the first floor of Bao Daxiang, and found that the price of a long pink pink lady's down jacket in ONLY was only 848 yuan. After 50 percent off, it was only 400 yuan, while the price of a short down dress for A02 was only 1080 yuan, which was more suitable than that of some children's clothing.

"At ordinary times, even if Taobao buys and buys, it's not interesting to think that children grow fast and clothes are too expensive. But after the Spring Festival, they always want to buy a little better in the shopping mall, and come to see how the children's clothes are so expensive now, which is more expensive than my own clothes."

Zhang, who was just 8 months old at home, complained to reporters. "But his wife likes this baby down jacket with a price of 870, and it has to buy it after breaking 690."

High price but not frequent promotions

An industry insider told reporters: "the children's clothing brand in the shopping mall is not only expensive but frightening, and the discount rate can not keep up with the discount of adult clothing, especially women's clothing, at the end of the season, especially to women's clothing, which is as low as 80 percent off."

The person said, "some time ago, the shopping mall unified activities, full 500 to send 300 coupons, no girls installed the brand is on the basis of the first to play a discount or forty percent off thirty percent off, then accumulative coupons, fold down to 60 percent off, but children's clothing is basically hit twenty percent off ten percent off, then accumulative coupons, discount strength is not as good as women's clothing."

Reporters in Nanjing East Road treasure Daxiang see, although the mall played a "low to 80 percent off" slogan, but the children's clothing brand in the mall are generally discounted between thirty percent off and twenty percent off, discount is not big.

"Children's clothing is different from the adult market. For example, young women's clothing is in the age of 20 to 35 years old. The age span is 15 years old, and the gross profit margin is very high at the beginning of the listing. But children's clothing is different. For example, the 0-2 year old, 2-4 year old consumer group is narrow, the production scale is small, and it can't reach a certain amount, so the cost is hard to come down, and it is impossible to give super low discount sales promotion."

Qi Xiaozhai, director of Shanghai Commercial Economic Research Center, told reporters.

Businesses say the cost of children's clothing is high.

The price of children's clothing is high and the discount rate is not low. Consumers are questioning whether there is a high price component.

In this regard, Qi Xiaozhai, director of Shanghai Commercial Economic Research Center, said: "the price of children's clothing is also high.

Although the fabric of children's clothing is only 2/3 or even 1/2 for adults, the price is 80% or even higher than that of adult clothing. However, the cost of design, cutting, processing, marketing, pportation and so on are all the same as those of adult clothing.

ForU brand marketing department also admitted to reporters: "good children's products from the cost of material selection, processing and testing are higher than the cost of adult clothing. The products used for baby products to children are more likely to be on the material selection. For example, the cost of Xinjiang super grade cotton selected by enterprises in the industry is much higher than that of ordinary cotton. For example, printing and dyeing, taking into account the color fastness and safety of textiles, we will use a kind of colored cloth, first dyeing and weaving a root line, instead of a whole piece of white cloth dyeing and printing, which also increases the cost."