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Semir Group: To Establish An Advantageous Supply Chain &Nbsp; Children'S Clothing Is Opening Up A New Prospect.

2011/1/6 15:09:00 88

Semir Group Supply Chain Children'S Clothing Sales Light Assets Virtual Operation

Semir group

Sales in 2005 were 1 billion 700 million yuan, 2 billion 500 million in 2006, 4 billion 200 million in 2007 and 5 billion 870 million in 2008. In 2009, Semir group ranked first in the list of top 100 companies in Wenzhou for 7 billion 851 million consecutive years, maintaining a high speed and strong growth for 12 consecutive years.

Semir has developed from obscurity to become a famous trademark in Zhejiang province and a well-known trade name in Zhejiang province. It has become one of the top 100 enterprises in China's apparel industry and has won the title of "the top 500 private enterprises in China" for six years in a row.

The "balbala" brand, which was founded in early 2002, is a masterpiece of Semir Development Group's clothing category and market strategic layout, and has developed well in recent years.

Children's wear sales

The development of diversified channels and formats has realized the acceleration of sales volume and the rapid growth of brand building, and won the title of "China's ten largest children's clothing brand" in 2007.

These data clearly tell us that the clothing industry is clearly a "sunrise industry".

Semir executives insist that the twenty-first Century competition is not the competition of enterprise system, but the competition of supply chain.

Only by establishing an advantageous supply chain can enterprises gain the initiative of competition.

Semir group has actively explored the way of "virtual production, brand management and chain Monopoly".

Light assets

and

Virtual operation

The mode of "short board" outsourcing, "long board" long, that is, clothing production and sales outsourcing to other enterprises or organizations, and they specialize in clothing design, brand management and other links.

With only one virtual production, Semir can save more than 200 million yuan of production base investment and equipment acquisition costs, so it can invest funds and energy into product design and brand management with high added value and obvious benefit in a short time.

At present, Semir group produces and sells two products, and product development and brand marketing remain at the headquarters of Wenzhou. The product department is located in Shanghai. The French fashion consulting agency is invited to provide the trend information to guide the design style of each season, making Semir's quick response very flexible and efficient.

Strong cooperation is also a strong driving force for Semir's sustained development.

Since 2002, it has been actively cooperating with famous French design companies, Ogilvy Inc and UFIDA. The core competitiveness and overall strength of the group have improved rapidly.

Famous brands are the foundation of the development of virtual operation. In 2003, Semir hired Nicholas Tse and invited TWINS to join in 2004, which made the brand image at the top of the day, and the brand management advantage quickly emerged, thus pushing the brand onto the fast track of scale operation and rapid development.