Sticky -- The Key To Winning A Member's Marketing

　 At present, Affiliate marketing It can be said to be flooded. No matter what enterprise, they want to cage old customers in the form of membership. From supermarket to auto club, from low-end to high end, we can see the shadow of affiliate marketing. Membership marketing is not about issuing membership cards, nor is it a sign that customers can register an account on the website. The key to membership marketing is improvement. Customer stickiness And continue and normalize.

Why should a customer become your member? Why should you pay attention to your business? Why buy your product? This is the three question that must be considered before membership marketing is done. Only by solving these three problems can we focus on the marketing points of members.

　 Interest demand is the core.

Interest is the core of member marketing. No matter what level or cultural level, customers can not get away from their interest demands. That is, what benefits can a customer become a member? What concessions do customers have to use your membership card? What value can customers buy your product? What special experience can your customers experience on your website? These problems are the main consideration for any member product design and the solution to product promotion. Interest appeal is the backbone of member marketing, and membership stickiness is also revolve around this center.

When member marketing solves the problem of why members become members, the next step is to solve the problem of how to stay. Membership sticky!

　 Website is an important platform for improving stickiness. network marketing Is the basic means.

Affiliate marketing platform can be varied, including websites, mobile phones, mobile terminals, physical stores, etc. according to the breadth and depth of member marketing and communication, websites are undoubtedly the most economical, convenient and fast platform, and also the most extensible platform. It provides channel development and product display platform for member marketing, attracting members and retaining them.

Through past experience, attracting customers to become members is not difficult (such as forum group, e-mail marketing, online advertising, activity planning, viral marketing, etc.) to attract customers to register on the company website, but the key is to retain members. Internet marketing plays an important role in improving customer stickiness and retaining customers. It can even be said that without internet marketing, membership marketing can not have broad stickiness.

　 Habit is the goal, interaction is the way.

The ultimate goal is to make the members of the company website become a habit. Members have the motivation to go to the company's website and are interested in participating in the activities organized by the company. Concerned about the club (company website) become a member of interest and habits, and even part of life. If this can be achieved, membership marketing is undoubtedly successful.

How to make members concerned about clubs becoming habits, activities are the main line, and interaction is the most important way. The club should make full use of the interactive news system, such as news, forums, interactive games, guestbook, research system, membership system, etc., so that members can interact with the club fully, provide timely and valuable product information services to members, solve the problems and complaints of members. Clubs can also "stick" the role of customers through continuous, continuous, normalized and meaningful membership activities. For example, there are regular training courses, fellowships, promotional promotions, integral exchange activities, lucky draw activities, tourist activities and so on.

Member stickiness, in addition to using the platform of the website, mobile phone is also an important tool. SMS, WAP website, MMS and so on are all members' favorite forms, and are also very convenient for interaction. There are many ways and means to improve member stickiness. You can't do it without you. As long as we fully improve our understanding of member stickiness, membership marketing can achieve the desired results.