Exclusive Interview With Business Director Of Special Chemicals China, Shen Mingsheng

Reporter: first of all, please introduce the relationship between "Hai Ming Si" and "de Qian".

Shen Zong: "De Qian (DEUCHEM)" brand originated in Taiwan, founded in 1978, initially in Taiwan to make additives, functional resins, special resins and silicone products.

After more than 30 years' efforts, de Qian has become one of the leading manufacturers of auxiliaries and resin markets in Asia. At present, there are 14 sales offices in mainland China and Taiwan, with production and technology bases in Taiwan and Shanghai.

De Qian (Shanghai) Chemical Co., Ltd.

ELEMENTIS is a British listed company with a history of more than 150 years (Code: ELM), focusing on the field of special chemistry.

In the past 10 years, we have acquired and integrated the products business of four companies, including Rheox, Daniel, Daniel, ServoSasol and DEUCHEM, including rheology auxiliaries, color paste, surfactants, special auxiliaries, special resins, etc.

Among them, the acquisition of de Qian was in 2008.

At that time, in order to consolidate its market position in Asia and provide a platform for the acceleration of the development of special products Department of Hai's special products department, it spent 40 billion 400 million pounds (NT $2 billion 464 million, 556 million yuan) to integrate the merger and acquisition of De Qian (Deuchem).

At the same time, the product line of de Qian also integrated into the global sales and service system of the sea group, and the two complement each other.

At present, in order to extend the value of "de Qian" brand in the field of synthetic leather, the name of "Hai Ming De Qian" is adopted.

Reporter: what changes did Hai name Si bring to Germany after its acquisition?

Shen general: after the combination of Hemmings and de Qian, in China, almost all of the auxiliaries used in paint, leather and ink are included, and of course, some products may need further development.

At this stage, we have provided 90%, and then we need to see the needs of customers and customize them on demand.

To sum up in a word, One-stopTotalSolutionProvider is a one-stop solution.

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Reporter: Hai Ming Si focuses on special chemicals. What is the difference between BASF and Bayer?

Shen general: Generally speaking, BASF and Bayer are mainly engaged in "big stuff", while Hai name is doing enough "small material" articles.

For example, Bayer is based on resin, whether it is curing agent, or polyurethane, mainly to do some popular things, to pull the product line wider and more; and we are the auxiliaries and other special chemical products line more.

For example, we do auxiliaries, rheological agents, leveling agents, dispersants, hand feeling agents, wax sensitizer, pay more attention to functionality, pay more attention to the performance of small doses.

In terms of formula, raw materials often account for 20%-30%, while we only account for a few percent and 0.0%.

The profit rate is relatively high, but the quantity is relatively small, and the relative technical content is relatively high.

Whether it is the product itself, or finally to serve customers, we need door-to-door guidance, because after all, the main body is not our things, such as the use of a cross-linking agent will have any effect, the selling body is not to manage.

Hemmings's special chemistry mainly deals with coatings, ink, building and adhesives, oil fields, lubricants and leather finishing agents. The whole Hemmings has four production bases in the world.

Our customers do leather finishing. We ourselves do not make leather finishing. We can provide some things for the face of the processing agent, such as synthetic leather, which belongs to leather finishing.

Reporter: could you tell us about the main products and unique advantages of Xia Hai Si in the field of synthetic leather?

Shen general: Hai Ming Si's products in the field of synthetic leather are classified under the name "leather finishing".

They are divided into seven categories: rheological aid, defoamer, wetting dispersant, leveling agent, adhesion promoter, silica and wax, hydroxyl acrylic acid and other special resins.

After more than 10 years of hard work in the synthetic leather industry, de Qian has been deeply rooted in every synthetic leather man's mind.

With the shift of the synthetic leather industry chain to the mainland of China in 90s, with the help of many years of application of synthetic leather industry auxiliaries in Taiwan, Japan and South Korea, the German advanced technology of leather assistants was brought to the mainland to help improve the technology of the Chinese leather industry.

For example, at that time, LA-281 was used to solve the problem of dry waterline in the leather industry. The concept of de Qian's assistant stripper was used to improve the use times of the expensive release paper at the time to reduce the cost of leather making. Besides, special treatment agents such as gloss, coke, discoloration, crazy horse and so on have been used in Germany.

Hei's special chemistry is the world's leading manufacturer of rheology additives. Combined with the rich product line of de Qian, it is one of the most complete and most diverse suppliers of product lines. Therefore, we put forward the idea of "one-stop overall solution partners" to meet customers' one-time purchase needs. With our strong technical service team, Hai's special chemistry will become the most important strategic partner of synthetic leather manufacturers.

Reporter: would you like to talk about the view of China's synthetic leather industry?

Shen general: the synthetic leather industry has been showing rapid growth in the past 10 years. Under the condition of lucrative profits, there must be many problems such as market confusion, serious homogenization of products, overcapacity, fierce price competition, serious pollution and so on. How to guide market environmental protection and low carbon development is the only way for future industry development.

Of course, it is gratifying to note that in recent years, more and more calls for environmental protection are being made in the industry. More and more people are paying attention to the harmonious development of human beings and nature.

And leather factory will gradually establish brand to regulate the vicious competition in the industry, and distinguish the market with excellent product quality and innovative technology.

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And Hai Ming Si is a long-term commitment to environmental protection and special auxiliary chemical company, the industry's low carbon and environmental protection of the future development, is bound to form a benign intersection with the sea name, Hai name Si will also shoulder the guidance, leading the industry to the benign development of historical responsibility.

Reporter: speaking of low carbon and environmental protection, in recent years, there are quite a lot of market and technology of waterborne synthetic leather. What do you think of this?

Shen: water is the only way for future development. This is undeniable.

But in different industries and different fields, there will be different developments.

At present, many domestic manufacturers also have technical preparations for wateriness, but because the cost of solvent conversion to water is relatively high, the price is not only resin and auxiliaries, but a complete set of equipment.

For example, when the water is used, the original solvent can be used with iron pail, but when changing into water, it may encounter the problem of container antisepsis and rust prevention. At the same time, the evaporation heat of water is larger than that of the solvent, and it needs to pay extra heat energy and so on.

But the cost of synthetic leather assistants is not necessarily high, but there are some misunderstandings about water-based synthetic leather auxiliaries.

Because we all feel this is expensive, so we do not put in, in fact, if not solvent, will not be affected by the price fluctuations of raw materials, so it will be easier to control costs.

Reporter: what are the plans and prospects of Shen general, Hai Ming Si in the future of synthetic leather auxiliaries?

Shen: in the future, he will carry out the technology and market development of synthetic leather auxiliaries from three aspects.

First of all, it is to continuously develop functional leather auxiliaries, and then develop customized and high value-added products according to the needs of customers. Then focus on the cultivation of water market and cooperate with international and domestic waterborne PU manufacturers to create low-carbon and environment-friendly future synthetic leather industry.

Conclusion:

At the end of this interview, the reporter deeply understands the position of Hai name in the field of synthetic leather, and also makes us have a more profound understanding of the domestic synthetic leather auxiliary industry.

In the Chinese synthetic leather industry, which pays great attention to "surface work", Hai's special chemistry not only meets the functional demand of all kinds of synthetic leather products, but also plays a decisive role in guiding the trend of synthetic leather products, thus becoming an indispensable link between the market demand and production of synthetic leather.