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BELLE'S Channel Change

2010/8/20 16:10:00 37

In August 20th, the informatization construction of traditional enterprises has gone through two stages: first, the construction of enterprises.

website

In the Internet, information flow is displayed to achieve electronic marketing; second, through the use of ERP, CRM, Invoicing system, logistics system and other back-end supply chain.

Administration

System to improve enterprise management and operation efficiency.

With the gradual maturity of e-commerce environment, many traditional enterprises are practicing the third stage of informatization, that is, to build up e-commerce platform and expand the online business of enterprises.

Electronic Commerce

。

As the first enterprise representative of the first batch of "cement + mouse" to test the water e-business, in early 2008, Lining built a flagship mall in Taobao to intervene in e-commerce, quickly found out the feeling and method of operating e-commerce, and built an independent B2C mall at the end of 2008.

Recently, Lining, director of the Ministry of e-commerce, Lin Lin, said in an interview with the media that Lining's e-business strategy is changing from demand to electronic commerce. It will gradually become the "e-business" and will focus on the future of the "B2C" mall in the future.

At present, Lining e-commerce is doing the integration of online and offline systems.

Lin Li said that the integration of the two channels is a systematic problem.

First of all, we need to achieve seamless connection between B2B and B2C in the IT system. The supply chain should be upgraded, the logistics system should be upgraded, the online orders can be delivered through offline channels, and the "up and down" channels can meet the needs and update in real time.

Collaboration between IT and supply chain upgrading and background CRM system is the focus of the next work. Its purpose is to improve the responsiveness to consumer demand.

Because only a supply chain that responds to each other in a timely manner can meet the individual needs of consumers.

B2C mall can directly receive the terminal, and it is an important battleground to pass the brand DNA and brand proposition to its users.

"This is a must, and only in this way can traditional enterprises' online retailing be more three-dimensional."

Lin Li said.

and

Lining

The difference is another e-commerce representative of a traditional enterprise.

BELLE

Internationally, they also realized the importance of system integration on line and line. Only when they built the IT system did they think of integrating the traditional supply chain system with the IT system.

Because there is a tree diagram in the brains of Hu Chenrong, director of BELLE e-business operations: "the roots are our traditional supply chain, the most robust part is the online sale products; the trunk is our team of nearly 100 people plus the ShopEX system; the tree crown is our channel planning, which includes four branches: B2C shopping mall Tao Xiu network; distribution and franchise system; self operated system, such as Taobao platform; call center + after-sale center system."

From the above two examples, we can see that traditional enterprises are no longer considering building a set of IT systems that can display information on the Internet when they enter e-commerce. They will consider how the IT system can be linked to the original supply chain system and internal management system, how to make the system operate more efficiently, how to provide timely response to users' needs, and how to bring users good user experience. These problems become the focus of the new generation of traditional enterprises to enter e-commerce.

Whether BELLE or Lining's "whole process" integration needs, in fact, every traditional enterprise can be applied in the implementation of e-commerce projects.

In addition to the core B2C or B2B system, it also needs to be associated with other systems of the enterprise, such as: Call Center, ERP, invoicing, CRM, warehousing, logistics system and so on. It will co-ordinate all aspects of production management, supply chain, logistics, warehousing and capital allocation of enterprises, and only integrate these related systems into the framework of the system platform can we achieve seamless integration and information sharing among systems.