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From New Financial Investment "Cha-Tech" To Brand Name Poisoning

2010/7/30 20:13:00 136

Zhang, an office worker, took the Chanel (Chanel) bag he bought 2 million 700 thousand yuan a year ago when he was on a business trip overseas. He came to a second-hand brand shop in Seoul's Jiangnan district.

The clerk looked carefully at every corner of the bag and said, "well maintained" and offered a price of 3 million 400 thousand won.

The salesperson said, "because the price of the famous brand goods is higher in the domestic department stores, if they are purchased abroad, they will be sold after the use of second-hand goods, and the selling price is usually higher than the price at the time of purchase.

LV

,

gucci

(Gucci) such hot commodities can be sold as soon as they arrive.

Zhang said: "my friends said that the sale of brand-name secondhand goods can make money, I was tempted, but I did not expect to really sell a higher price than the purchase."

In the first few years of the century, the market of famous brand secondhand goods increased again, and the market size approached 1 trillion won.

Recently, the Wall Street Journal (WSJ) also reported that "Koreans are most friendly to brand names".

More and more Koreans have a blind desire for brand names, so there is a "second-hand brand name".

From the new financial investment "cha-tech" to

famous brand

poisoning

Seoul Jiangnan gull Pavilion hole has many famous second-hand brand stores, such as "KOIBITO", "Gugus" and "CashCash".

There are only more than 30 second-hand brand stores in the region, compared with more than 100 in the country.

A well-informed source also said, "it will take a lot of time to test whether this method can strike the target (individuals or enterprises) accurately."

With the selling of second-hand brand names, a new word "cha-tech" has appeared.

This is the compound word of "Chanel (Chanel) and financial tech".

That is to say, the price of Chanel in Korea is higher than that outside the sea, and the price is rising continuously.

Therefore, buying Chanel in duty-free shops or overseas can make money even if it is sold secondhand.

Jin Mou, an office worker, said: "the Chanel leather bag purchased at the duty-free shop for 3000 dollars 1 years ago has a maximum market price of 4 million 500 thousand won.

If you keep good warranty and receipts, you usually earn 5% to 10% more.

A high price means many people who like it.

A second-hand brand marketing company official said, "now there are a lot of" brand poisoned "people. They receive a product receipt in the department store for more than 2 months, which means" do not like it "and sell it, then buy other products.

CashCash, a second-hand brand marketing company, said: "there are many famous brand fans who have been buying and selling in 1 years."

There is no so-called "recession" in second-hand brand market.

Second hand brand market avoids the recession.

This is because the number of consumers selling old brand names is increasing, and women with insufficient financial capacity to buy new products also choose second-hand brand names.

In addition, second-hand brand stores are mainly distributed around department stores, which is also one of the reasons.

"With the increase in the number of leftover women who have the ability to buy, the number of consumers who buy all the popular products is also increasing," said a related person at a store opposite Galleria department store.

"Gugus" has 200 to 300 pactions per day across the country through online stores and stores.

Although it is impossible to exclude the possibility of stolen goods or smuggled goods, this is not the object of consideration for consumers who want to buy famous brands.

"If there is not a famous brand, it may lead to a psychological backwardness. Therefore, more and more consumers are buying second-hand brand names," said a famous brand related person.

The "second hand brand first country" has changed from Japan to Korea.