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Wuhan Clothing Enterprises Clothing Conference To Prevent Piracy

2010/7/26 15:02:00 69

Clothing And Clothing Winter Clothing

Cameras and videos are not allowed. The mobile phones and cameras of the participants should be confiscated temporarily before admission.

The rules set by the fashion show seem a bit "unnatural", and the organizers said, "they are afraid of being imitated."


A few days ago, a brand clothing in Wuhan held a winter wear show in Wuchang. The scene "guard" was strict. Before the guests came in, they had to give their mobile phones and cameras to the staff for temporary custody, and remined them again and again.

Some people laughed, "this is almost the same as the blockbuster movie blockbuster."


The head of the company has no choice but to say that photography is not a must. Watch out for the outflow of new clothing, grab the market by competitors, and damage the economic interests and brand image of the enterprise.


Insiders revealed yesterday that many brand clothing enterprises in Wuhan realized the importance of design, and smashed into millions of yuan each year for R & D design. However, some small workshop style clothing enterprises lacked brand innovation consciousness and wanted to make money by imitation.

This has led some "design first" enterprises to "guard against death" in the new press conference, so as to avoid huge investment failure.


Wuhan clothing trade association said that some local clothing companies began to enhance the value added technology and brand of their products. For example, exclusive fabrics and interior design were used. Even if the designers could imitate the outside design, they could not imitate the core fabric and the interior design part of the garment, and could not copy the brand.

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