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XTEP Is Not Afraid Of Nike'S Price Competition

2010/7/23 15:23:00 62

XTEP

He Ruibo, executive director and chief financial officer, pointed out that in the second quarter of this year, the number of sales of the same store in the distribution shop was higher than that in the first quarter. The growth rate of same store sales in the same year was in the unit figure.

And said, do not think that the two or three line city is the general direction of Nike, if

Nke

With regard to the deployment, XTEP sees itself as more than a local brand competition.

According to Hongkong media reports, He Ruibo, executive director and chief financial officer of XTEP (1368), pointed out that in the second quarter of this year, the number of sales of the same store with high number of units was higher than that of the first quarter, while the annual growth rate of same store sales was in the number of units.

He also expects that the average price of the products will increase in the next spring order, and the clothing products are expected to increase by 5 to 10%.

He also expects the mainland to be whole in the next 3 to 5 years.

market

There is a 15 to 20% increase and confidence in the company's development is better than the market.

Earlier, the industry engaged in production in the mainland raised wages for employees. He pointed out that production workers in factories are the main selling objects of the company's products.

When their wages increase,

XTEP

The impact is positive.

At present, only 50% of XTEP's clothing products and 10% footwear products are self produced, while the rest are produced by outsourcing, and wages only account for 5% of the cost of sales.

Earlier on, Nike intends to launch footwear products priced 200 to 300 yuan in the mainland and enter the two or three line city market. He bluntly said that Nike has been developing in the mainland for more than 10 years, and has always been aware of the demand of mainland consumers for high-end products, and also understands that low-end products are not

Nike

The source of profit, therefore, does not consider that the two or three line city will be the main direction of Nike, nor will there be too many products mentioned above.

If Nke makes the deployment, XTEP will only regard it as one more local brand competition.

At present, local brands have more advantages in the two or three tier cities.

brand

More familiar, on the other hand, the relevant brands now have a sound distribution network in related markets.