Designer'S VOICE

Designers have an understanding of brand image and customer orientation, but in reality, people who enter the shop and open their wallets often get in touch with the images in their minds.

The truth of the market also encourages designers to re understand their real customers.

Maybe the big size people are worrying about finding no beautiful clothes. But look at the responses of the designers, and there is hope.

"This is a joke in the industry. Some designers live in their own fantasies, thinking that their customers are savoury, well-dressed and radiant.

Maybe this is just a dream, but designers have to live on this dream. "

- the designer Bryan Bradley of women's clothing brand Tuleh.

"No matter who I see, I feel very happy to wear my design. Lanvin's brand logo is painted with a pair of mother and daughter, so our customers are not just the 17 year old Russian night club queen.

My body is not slim. I know that clothes do not fit well. "

- Lanvin design director Alber Elbaz

"Nothing else makes me happier than ordinary women in my clothes.

The girls in my mind are helpful to creation, but real consumers will surprise me. My friends and the strange girls in the street are interpreting my designs with their own personality and style. This is inspiring.

-- Alexander Wang

"Be sure to know who is buying and wearing your clothes, and then go deep into it.

Every time a designer asks me for a visitor, I will give him more appreciation.

If a designer can get useful feedback from the fitting room, his career path will have a long way to go. "

Kirna Zabete fashion shop partner Sarah Easley

"Of course, you like your clothes to be dressed. We will all envisage it in advance.

But I still prefer to see someone who really likes my design.

So whether they will break their clothes, whether they will wear upside down or not, and whether they will put the liners on the outside - I have to think less about these things.

After you have done your clothes, then it's the turn of the customers to deal with it. I just want to say, I thank everyone who has chosen my designs.

- Louis Vuitton design director Marc Jacobs

"Every time a big woman says to me," Oh, I like your stuff, but I can't find anything to wear, "my heart will break.

Such words will make me remorse. It means that I have not done my duty well.

Famous designer Stella McCartney