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From T Platform To New Technology &Nbsp, Jia Tai Shoes Constantly Bring Surprises.

2010/6/10 11:50:00 273

Ms. Huo Yu Jia, chairman of Jia Tai shoes, spoke at the annual celebration.

Interview with Ms. Huo Yu Jia, chairman of Jia Tai footwear industry

Editor's note: the beauty of women needs to show off, but beauty also needs the help of tools to add color. Walking on the fashionable shoes of Italy Milan fashion week is the ultimate aspiration of women. How to make women buy the impulse to buy shoes and love it, becoming the development goal of every shoe brand.

　 From T to new technology OLGA brings surprises.

"Fashion" is the most important requirement of footwear design. Because women want to buy, often because they see a favorite style, not because the price is low, shoes have become a part of women's fashion, if only because of needs, a person does not need to have so many different styles of shoes.

Now, the market competition of the global shoe industry is very fierce, and the development of the shoe brand is very difficult. If you want to lead the shoe industry, it will be difficult for you to go to the blue sky. However, the OLGA (Ou Jia) brand of Guangzhou Jiate footwear company has been providing full range product development and trend prediction for many famous European famous brands such as ALDO, Steve Madden, Bata, JONES and KENNETHCOLE for many years. It has accumulated rich experience, has deeply studied and fully grasped the trend of popularity, and the exquisite footwear technology of Jitai, has made the OLGA brand full of fashionable flavor, and has been favored by many fashion designers and beauty loving women.

Jia Tai shoe industry is not satisfied with the status quo. She also hopes to bring the latest trend of fashion to domestic female friends. In the 2008 Olympic year, OLGA turned its vision from the global market to China, combining OLGA with Italy's noble lineage with Chinese culture, and launched a series of new products to the mainland, which caused great repercussions. From the T stage to the new technology, they continue to show one after another surprise to the fashion designers. Now OLGA is launching a series of new products that are synchronized with the European market, fashionable and popular. {page_break}

　　 Tree corporate culture as a social responsibility

Corporate culture is the soul of an enterprise and an inexhaustible driving force for the development of an enterprise. It contains a very rich content, the core of which is the spirit and values of the enterprise. The values here do not refer to all kinds of cultural phenomena in enterprise management, but the values held by employees in enterprises or enterprises in the production and operation of commodities. If enterprises want to be bigger and stronger, they will surely establish their own core culture and enhance their cohesiveness.

The development of Jia Tai enterprises depends not only on products, talents and management strategies, but also on the core culture of the enterprises themselves. Over the years, Jia Tai Footwear Co., Ltd. has been able to sing triumphant songs and create miracles on its journey. One of the important reasons is that they have the core spirit culture of "great love". Jia Tai Huo Yu Jia, chairman of the board in an interview with HC shoe net reporter, said: "in the past few years, the company has donated nearly 2 million yuan to the hope project in Shanxi province. It has built Shanxi County Meng she County hope society primary school, Yuanqu Huafeng hope primary school, Pinglu County North Lu hope primary school, and Taigu County Shui Xiu hope primary school. In 2008, nearly 200 thousand yuan was donated, and every hope school was equipped with a library. In 2010, the new hope primary school was under construction. The Cathay people responded to the society with boundless love with practical action and conscientiously fulfilled their social responsibilities.

　　 Establish environmental protection consciousness from the source and create green shoe industry

For China's economy, its trend will always brand specific labels for every year, for example, the "low carbon" in 2010. It can be said that the advent of low carbon economy is a major opportunity for enterprises to realize the strategic transformation of production and operation mode and product service market, and behind it has brought great risks and challenges to China's footwear industry. China's export shoes enterprises are numerous, and in recent years, they are beset by anti-dumping and green barriers, and the development of environmental protection products is put on the agenda.

Huo Yu Jia's chairman also has a unique view on the environmental protection of the footwear industry. He thinks, "first, environment and resources are the conditions for an enterprise to survive, and this should also be the gene formed by the core values of shoe enterprises. For the footwear industry, it is necessary to change the way of operation of enterprises with the concept of environmental protection, explore more environmentally friendly production and marketing modes, and make shoes enterprises gain a strong competitive advantage. In addition, environmental protection production is implemented in the process of shoemaking, such as air dust removal, especially soot desulfurization and sewage treatment to remove waste gas and pollutants from the production process, which can further purify the production environment. To create a green, healthy and harmonious shoe making industry, establish a sense of environmental protection at the source, start with the popularization of environmental protection shoe materials, and promote the environmental protection trend of the footwear industry. Moreover, Jia Tai has invested a lot of money in developing environmentally friendly products and cleaner production. " {page_break}

　 Layout of the national market to sprint 2010

Jia Tai shoes has a high quality international management team, bringing together the development and management elites from Italy, Brazil, India, Taiwan and other parts of the world. The introduction of advanced Taiwan production management system has laid a solid foundation for the rapid development of enterprises.

After coming to China, OLGA adopted the sales mode of fast fashion, greatly reducing the time of design, development and transportation, bringing the most fresh and fashionable styles to consumers in China.