CHIC, All Flowers Bloom.

From creating brands to implementing brands, and then expanding brands, Chinese entrepreneurs never seem to stop pursuing and shaping brands.

They not only sum up their successes and losses in this pursuit, but also experience the joy of rising and rising step by step in this process. This is the power of the brand.

All the wise men have come to open the source of wisdom.

Ruyi 2010 China garment forum, as the highlight of the eighteenth China International Clothing and Accessories Fair (CHIC2010), was successfully held in 29-30 March. Many Chinese garment enterprises are looking for the direction of clothing brand in 2010.

The China garment forum has become an important annual summit of China's garment industry in the world fashion field. It has the reputation of "Davos forum" of China's fashion economy.

During the annual CHIC period, the Chinese clothing forum is the focus of media attention.

In the face of CHIC's ambition to start the new ten years, the clothing forum takes "finding the direction of clothing brand" as a breakthrough, hoping to revitalize Chinese garment enterprises that were hit by the financial crisis.

At the same time, these Chinese entrepreneurs who have thought and jumped up a lot of ideas have begun to explore the road of brand development.

"These problems, which are seemingly impossible to be solved in the short term, are analyzed in the following aspects:" integration of resources and the energy of the whole enterprise operation system "," decoding brand consumption "," direction of design, culture, art and clothing "," facing the pformation of Chinese garment enterprises under the trend of network marketing and big trend ". People do not seem to realize that the ideological revolution after a crisis may be expanded in China's garment industry.

　　群贤毕至，开启智慧之源 

　　当思想在众多精英的脑电波中交织汇融之后，中国优秀的服装企业家们的“力度”也让我们看到了未来服装品牌的走向：深圳阁兰秀服装设计有限公司的董事长王效锋说：“品牌建设要有两只手，左边是营销，右边是产品。怎么控制好专业的营销，就要靠几大方面。一是产品的套路，产品能够做自己的风格，搞特色的东西。另外一方面是服务，还有整个品牌营销方式，要在建设品牌的同时还能兼顾设计理念，这些决策都很重要，认清自己，体现你想要传递的，表达的。”而劲霸男装股份有限公司副总裁连进也发表了自己的观点：“品牌的资源整合，应该说是一个系统工程。从源头到终端，整个系统、整个过程、整个细节，都要体现到位，要不就会破坏你整个品牌，哪个环节都可能造成品牌的伤害。在品牌的资源整合和配置上，应该说，国内服装品牌都有一定基础，品牌基础都开始逐渐扎实、雄厚，但如何研究战略的配置，是一个非常重要的课题。”  

"To a certain extent, brand is a religion in the final analysis. It is the embodiment of our generation's thought, religion and culture.

Clothing expresses an idea.

She wears your clothes and understands the things behind the brand. This is very important.

As a matter of fact, the more cultural brand, the more brand with cultural depth, it will become more and more easy to enter the consumer's heart in the future.

So, the success of the brand is because the consumer understands the brand, that is, people's mentality to help you move forward.

This is the voice of general manager of Hangzhou Jerry Fashion Co., Ltd.

Zhou Sheng, chairman of EACHWAY fashion group, said: "the revitalization of industries and brands needs to integrate resources from many other industries to upgrade them.

In particular, the clothing industry and brand, involving lifestyle and cultural literacy, is a way of life.

Therefore, this is a guiding direction for cross categories.

The China Fashion Forum is such a high-end platform that brings together Chinese and international fashion giants, government officials and celebrities. It is a top business gathering for gathering entrepreneurship and fully displaying the image of entrepreneurs.

Its knowledge concept adds a touch of calm and concise to the fashionable CHIC, and its voice has also led the way forward for many Chinese garment enterprises.

In a few short days, though it will not immediately answer tens of thousands of questions in people's minds, we are confident that, whether it's Chinese fashion brands or international brands that are entering the Chinese market, we will share the best brand concept, brand practice and classic cases of the whole year through the 2010 China clothing forum. We will discuss the annual hot topics, exchange Chinese and foreign brand practices, promote brand innovation, enhance the brand strength of enterprises, and get enough inspiration, ideas, methods and suggestions to solve the brand problems in the future.

　　品牌大奖，荣耀只是起点 

　　与中国服装论坛同样都极度聚焦媒体目光的另一大CHIC盛会则是“杰克·2009（第六届）中国服装品牌年度大奖颁奖典礼。中国服装品牌年度大奖作为众多服装品牌自检与相互交流的至高平台，成为了众多优秀服装品牌争相追逐的最高荣誉。CHIC首日的夜晚，中国服装品牌年度大奖华丽上演，为中国的服装领域奉献了一场艳射群芳的饕餮盛宴。 

The 9 awards went on the same night, namely, the Style Awards - the artistic awards, the quality awards - jorya, the planning Awards - the strong fighter, the Innovation Award - Vic, the potential award - Tonlion, the Marketing Award - the Taiping bird, the public Award - Ordos, the value award - Anta and the achievement award - Max chase.

At the same time, the organizing committee also issued a special award: promoting the grand prize -- the Organizing Committee of the Dalian International Fashion Festival fair, the international brand China Performance Award -- Muji and Technology Advancement Award -- the new Jack sewing machine Limited by Share Ltd.

The annual award of Chinese clothing brand not only makes Chinese clothing excellent brands get more tests and recognition in the market and the public, but also enhances the intangible value of Chinese clothing original brand.

The growing maturity of China's clothing brand annual awards is also a milestone in witnessing the rapid growth of CHIC.

The honor of China's clothing brand is only a starting point. The eventual goal of the leading international team is the future, while the China International Clothing and Accessories Fair is the best belief inheritance and guidance.