Genuine Shoes City New Version Of The Line Refused To Send Fake Goods For Three Days.

　　近日，有消息传出，曾被CCTV在2009年连续三天关注并表彰的正品鞋城，新版上线之际，竟对外放出广告，宣称4月23日上线后连送三天！记者登陆正品鞋城官网、搜鞋网等各大鞋业网络媒体时发现，上述站点首页均陈列着正品鞋城以“新版上线，连送三天”为主题内容的重磅广告。

The name of the genuine shoe city is its name.

Authentic shoe city, founded by Xiamen search and Search Technology Co., Ltd., is the first B2C website in the world.

Unlike other industry sites, Zheng shoes city does not focus its attention on short-term interests in the process of development, but rather strictly controls the resources and channels. It insists on the principle of the whole field, and all its cooperative brands have obtained the written authorization from the official partners, which is the NO.1 of the genuine shoe online shopping sites in China.

2009 in winter, the genuine shoe city, which is only half a year on the line, began to set up a network anti-counterfeiting group. It took its responsibility to "stop counterfeit goods and regulate the market". Starting from the problem of the spread of counterfeit goods in the online shopping market, it declared war on Taobao, which was the most popular Taobao in China. The event was triggered by the industry, and triggered the 3 consecutive day's report and attention of the first media CCTV in China.

Due to the high starting point, the right angle, the great strength, and the strong public welfare, Zheng Yi shoes city makes the station become the most famous and credible B2C mall in the shoe industry online shopping market, thanks to the strong recognition of CCTV and netizens.

Footwear industry online shopping

Despite the strong impact of the financial crisis in recent years, the booming Internet economy has been on the rise with the rapid development of the Internet. China's B2C market has been on a steady growth in recent years.

The industry has not only emerged many vertical third party shoe shopping sites, but also has more and more strength shoes enterprises such as Lining, PEAK, Daphne, AOKANG and so on.

In terms of industry segmentation, 2009 is also known as the first year of B2C in shoemaking industry.

With the rapid sprouting and development of many sites, the blue shoe flags online shopping market, which is originally a blue flag, has become a sea of flames in the twinkling of an eye.

S, the CEO of a well-known website in the industry, has made an interesting comment on the subdivision of shoe shopping websites:

A, steadily rising

Also known as market potential stocks: conscientious and sustainable development, pursuing business interests, taking into account social responsibility and public praise, having clear strategic planning routes, reliable quality of goods in the station, high cost performance, and a steady increase in the scale of the site, such as genuine shoe city.

B, not bad money.

Also known as the blue chip Market: overseas VC investment has been acquired, advertising has been mixed up all over the world, making money from all walks of life and emptying consumers' pockets at a high price, and finally beautifying financial data for overseas listing.

Such sites have strong commercial purposes and investors love, but their sense of social responsibility is weak and public consumers are hard to identify with them.

C, dream torment

It is also called "feeling the stones across the river": lack of accurate market research and strategic objectives of the enterprise. Under the influence of the industry trend, they are rushing headlong into the flow, even if they are heavily indebted.

Such sites are extremely risky, and if they fail to control them, they will easily lose money.

D, sell sheep's head and sell dog meat.

Also known as the "profiteer category", the slogan of the high-end brand is not actually licensed by the brand, but secretly adulterate some fake and shoddy joint sales.

Such sites are shoddy, false, genuine, mercenary, for the vast number of consumers doubt or even hate.

E, consortium backing category

The official website of real wealth gods, such as BELLE, AOKANG and many other famous enterprises, has changed from entity sales to network channels, with strong economy, strong brand and high credibility.

Such enterprises are absolutely understandable in terms of their strength, but there is limited space for consumers to choose, and their cost performance is general.

There is a common saying in the Folk: men are afraid of entering the wrong line, and women are afraid of marrying the wrong man.

Borrow here, it is so-called sell afraid to choose the wrong season, buy afraid of the wrong place.

In the face of mixed shopping online shopping, accurate selection is often more important than effort discrimination.

For three days, is it true?

After seeing the advertisement, the reporter made a rough account of the genuine shoe city net. No matter how large the number of shopping groups in China is, it is assumed that the average number of people who pay an average of three days per day on the new version of the shoe city is 100 thousand. According to the cost of the activity of sending 88 yuan merchandise to the site for three days, it will directly consume 26 million 400 thousand yuan of gifts.

The scale of Internet users in China is as high as 400 million. In 09 years, the number of B2C online shopping malls has exceeded 150 million, and the average daily users of the new version of the shoe city are 1 million or 10 million per day for three days.

Such a huge number, even if it is Taobao consortium under the Taobao network, it may not be able to afford it.

Although the real shoe city is a well-known shopping site in the industry, it is unthinkable to spend so much money on publicity.

If this event is fraudulent, it will affect the credibility and reputation of the enterprise for a long time, causing the distrust and loss of customers. If three days' activity is real, such a huge promotional cost, how does the authentic shoe city do it?

I hold this kind of problem and then connect the main executives of Zheng pin shocheng. The responsible person said that in the last year's development, they have made great progress. At present, the website has dozens of strength suppliers, occupying nearly 30% of the market share of the shoe classification online shopping market, breaking through the myth that traditional B2C sites are hard to make profits.

Thanks to the strong support of the major brands in the industry, the aim is to give back to the new and old customers through direct presentation.

This event can never be a false hype for attracting the public eye. It is free of charge and is sent for three days.

What is the credibility of such a large-scale gift?

As for the specific dynamics of this event, the reporter will personally report the follow-up progress of the event.