Small Gardening Shop &Nbsp; Decorate The Family With Green.

With the improvement of people's living standard, big cities become crowded.

More and more people choose to escape from the industrialized and commercialized society, return to nature, and enjoy the lifestyle of individualized leisure.

However, the space is limited and the natural conditions are restricted. Planting green plants in a large area seems remote.

So all kinds of beautiful flowers and ornamental plants have become the new favorites of home, especially the personalized small family gardening products, which attract more and more fashionable people with their novelty, small size and convenience, and gradually become the trend of fashion life.

Variety introduction

A series of small flower growers can be used to develop canned flowers, apply seed cultivation, fertilizer, media, flower pot and other planting elements together with advanced cultivation techniques, and use daily advanced soilless culture technology to irrigate water without fertilizing, without odor, cleanness and convenience.

The mini potted flower series is made up of three parts: various flower cans, meaty and foliage plants, gardening ornaments and so on. It is a brand new series of horticultural brand products with one-stop shopping mode. This series of products has many special features, such as rich variety, exquisite sculpt, vitality, easy maintenance and so on. It is rich in decorative art and is a new fashion product of home decoration and human kindness gift giving.

The plant growth magic pad and magic soil are processed by special production process. They are skillfully placed in the magic fiber layer of the company's own development. The physical structure is loose and can absorb water sufficiently. It has good gas permeability and thermal insulation properties, and can be decomposed into organic fertilizer naturally. It is an ideal hotbed for seed germination and plant growth.

Gardening material series is rich in variety and many styles.

It includes soil, fertilizer, flowers, gardening tools and so on.

Two, investment potential analysis

A, the characteristic fashion family gardening product, because of its novel and unique personality, meets the needs of the market, the potential consumption desire is limitless.

B, people's living standard is improving day by day, and modern people advocate the concept of "green life". Therefore, the market share of such products will be further expanded.

C, small investment, short cycle, quick results, project support projects, suitable for small and medium investors.

The positioning of D and home gardening products lies in the fashion and the pursuit of high quality consumer groups. Because such people are basically the backbone of the society and have a great spending power, they are generally willing to spend as long as they meet the consumption concept of such people.

It can be seen from the analysis of the following consumer groups.

E, there is no real brand product in the market, the target consumer group is blindly buying, and the entry mode of "small flower farmers" brand management will inevitably attract consumers' attention and stimulate the strong desire to purchase the target consumers.

Three. Investment budget and benefit evaluation

In order to facilitate the franchisees or small investors to understand and measure the investment efficiency of the brand store, we take a medium-sized capital city as an example to make the following calculation of investment operation:

Berth lot: A

Business area: 8-12 square meters

About rent: 3500-5000 yuan.

Initial purchase amount: about 8000 yuan.

Showcase renovation fee: 8000-10000 yuan.

Monthly labor cost: 1200-1600 yuan

Monthly Replenishment: 6000-8000 yuan

Monthly turnover: 15000-21000 yuan

Monthly net profit: 3000-5000 yuan

Nowadays, household gardening products already have a large number of consumers.

Taking Beijing as an example, there are at least 5 million people living in apartment buildings, with little private space, while 90% of people are willing to plant flowers and plants at home. But due to the limitations of the living environment, the traditional flower products occupy too much and have peculiar smell. Cultivation requires a certain degree of expertise and is not easy to survive in modern urban families. Therefore, personalized small horticultural products have become the darling of the market with its unique selling points.