Five Basic Experiences In Investing In Clothing Stores

1. market research is essential.

"Women and children earn the best money". The investment of children in Shanghai accounts for 40% of the total family income. It is the highest in the country (the rest of the area is around 20%), so there are more markets for children's clothing stores in Shanghai.

2. site selection should give full consideration to the surrounding consumption ability.

Shops are generally located in areas with abundant material and high cultural level, such as business district, middle and high grade residential areas, etc.

Before opening a shop, we should conduct a full investigation from many aspects, including: the distribution of the population in the place where the shops are located, the nature of the enterprises gathered nearby, the consumption ability of the region, and whether there are similar shops.

In addition, we need to find a balance between good location and rent.

3., decoration should pay attention to visual effects.

Whether decorating is good or bad is a more important aspect. Attention should be paid to attracting eyeballs while decorating, rather than pursuing expensive.

On the other hand, for those who are ready to start a chain, it is necessary to ensure the unified image of chain stores, including the visual effects of CI and VI.

4. scientific and reasonable mode of operation

Although in the early stage of the business, family businesses can be used to reduce costs, and because they are all their own businesses, they will be more energetic. But with the gradual growth, family management will affect efficiency. Therefore, some modern management ideas should be gradually introduced into the process of development.

5., pay attention to the concept of service marketing.

Some operators often neglect the requirements for the service quality of employees.

Employees should be asked to treat their customers with sincerity. They need to keep a good mood when they go to work, and never accept guests in a depressed mood.

Whether customers have consumption or not, they must give quality service.

For example, if children's shoes are wet and dirty, be sure to help them solve problems.

This service is very important. Although he did not consume this time, he will feel that you are very kind and will remember you. He will come over next time if necessary.

This is a potential advertisement. We must do well, and we must not rush to instant success.

In addition, choosing to join existing companies can take a lot of detours, which is a shortcut.

The franchisee will provide you with a pattern, a scenario, and a platform for you to play.