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AOKANG Keeps Up With The New Ads All Night To Keep Up With Liu Xiang.

2008/8/22 9:10:00 9

AOKANG Liu Xiang Olympic Marketing

"Every step is full of challenges. We believe that the strength of our dreams will be better tomorrow."

In August 20th, AOKANG group, one of Liu Xiang's sponsors, ran up new advertising videos all night, and continued to support Liu Xiang.

"I think Liu Xiang is more upset than anyone who cares about him. In order to express his encouragement and support to Liu Xiang, we specially produced a new advertising film for him, which will be broadcast in CCTV and other local stations.

The new slogan is our common aspiration. We should not only support and understand Liu Xiang, but also reflect it in the actual action.

AOKANG group responsible person told reporters that AOKANG group in the country more than 3000 chain stores will also hang "Liu Xiang, we will always support you" banner, hoping to support and understand Liu Xiang's voice to consumers.

It is reported that in the morning of August 18th, after hearing the news of Liu Xiang's withdrawal, AOKANG Group Chairman and chief executive Wang Zhentao immediately said AOKANG would always support Liu Xiang. At the same time, it further stated that AOKANG would, in accordance with the original plan, invite Liu Xiang to be the special image ambassador and start the "Liu Xiang AOKANG top ten Olympic champion enlightenment Coach Award" specially established for gratitude.

In 2009, AOKANG will renew its contract with Liu Xiang, and cooperation will continue.

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