Wisdom Weaves The Future, And Jinyun Moves The World! The 2025 Haining Spring Home Expo Kicks Off Today

Spring breeze warms the banks of Qiantang River, and thousands of enterprises weave dreams to go on a new journey. On March 3, the three-day 2025 Haining China International Home Textiles (Spring) Expo (referred to as the 2025 Haining Spring Home Textile Expo) opened in Haining China Home Textile City. Taking advantage of the trend of "gold, three silver and four silver", this exhibition, relying on Haining China Home Textile City Market, has an exhibition area of more than 250000 square meters, attracting more than 2000 source enterprises and brands to participate in the exhibition. The exhibits include curtain fabric, sofa fabric, wall fabric, smart shading, curtain accessories, soft fittings, textile machinery, textile raw materials, bedding and other "one-stop" home furnishing products, Focus on the latest intelligent weaving technology and fashion design achievements to create a new ecology of home textile industry.

As the annual grand event of China's home textile industry, this Haining Home Expo, with the theme of "Smart Manufacturing, Better Home", is deeply linked with the 2025 National Fashion Fabric New Year Promotion Season and Fashion Fabric Supply Chain Matchmaking Event of "Jinyun Chaocheng Fashion Xucun" held at the same time, relying on the powerful home textile industry cluster in Xucun Town, Haining City, Promote and lead the fashion of home textile and clothing industry, the intelligence of weaving technology, and the internationalization of trade exhibitions, further shape and promote the regional brand IP of "Jinyun Chaocheng", "Good Fabric, Xucun Made", and continue to create the "international style, Xucun flavor" of Haining Home Expo!

Yang Zhaohua, Vice President of the China Textile Industry Federation, Zhang Haiyan, Deputy Director and Secretary General of the Industry Cluster Working Committee of the China Textile Industry Federation, Vice President of the China Textile Industry Enterprise Management Association, Wu Yongqian, Vice President of the China Household Textile Industry Association, Guo Yuhai, Vice President of Zhejiang University of Technology, and Yao Junming, Vice President of Zhejiang Returned Overseas Chinese Federation, Lu Xiafeng, Director of the Consumer Goods and Historical Classic Industry Division of the Department of Economy and Information Technology of Zhejiang Province, Tong Zhifeng, Dean of the Oriental College of Zhejiang University of Finance and Economics, Sui Jianguang, President of Zhejiang Federation of Commerce and Trade, Zhao Zhiyi, President of Zhejiang Knitting Industry Association, Sham Abu Bakr Metvoli, Chief Economist of the Ministry of Industry and Foreign Trade of Egypt, General Manager Bi Xunu, honorary trade representative of Nepal China Chamber of Commerce and Industry, Rashid, head of Western International Group in China, Xu Mingliang, secretary of the CPC Haining Municipal Committee, Zhou Hongxia, chairman of the CPPCC Haining Municipal Committee, Cao Yi, deputy director of the Standing Committee of the Haining Municipal People's Congress, Xu Xinfeng, secretary of the CPC Xucun Town, Haining City, Zhou Qianghai, chairman of the People's Congress of Xucun Town, Haining City, specially invited vice chairman of the China Household Textiles Industry Association Shen Guofu, chairman of Hongda Holding Group Co., Ltd., Cao Yaoqiang, chairman of Haining Household Textile Industry Association, Yin Xiaohong, chairman of Haining China Home Textile City Co., Ltd. and other leading guests attended the opening ceremony.

The event was hosted by Zhang Ruqiang, Vice Mayor of Haining Municipal People's Government.

　　 Cohesion X transformation X innovation, and jointly draw a new blueprint for Haining home textile

From the traditional industry of "old trees grow new branches" to the flourishing development of fashion industry and the transformation of new and old drivers, Haining Xucun has developed a unique path driven by innovation. In recent years, Haining Xucun is making every effort to expand the 100 billion fashion industry, transforming from the whole industrial chain industrial cluster to the creative cluster, and promoting the leapfrog development of the home textile industry through multi cohesion, digital empowerment, fashion empowerment, and service empowerment.

"Xu Village is the 'leader' of Haining spirit, and Xu Village people have created the 'golden card' of home textile industry by relying on hard work and wisdom." Xu Mingliang, secretary of Haining Municipal Party Committee of the Communist Party of China, said that after 40 years of vigorous development, Xu Village home textile has achieved the leap from "one piece of cloth" to "one home", with strong strength and three significant advantages of scale, products and supporting facilities, There are nearly 8000 home textile business entities, and home textile products account for about 35% of the national market share. They are exported to more than 40 countries and regions, gathering 11 public service platforms, and the industrial chain ecology and business environment are continuously optimized. Xu Mingliang said that in the new era, Haining will maintain the policy of "three years of stability and continuous optimization" on the basis of the "33" special policy for traditional industries, support the construction of Xucun International Fashion Center and Home Textile City as the "national fashion base", and unswervingly promote the high-quality development of home textile industry.

Lu Xiafeng, director of the Consumer Goods and Historical Classic Industry Division of the Department of Economy and Information Technology of Zhejiang Province, said that Xu Village in Haining gathered more than 12000 textile enterprises, built a whole industrial chain covering R&D, design, production and manufacturing to terminal sales, and is accelerating the construction of a home textile industry cluster pilot area. In recent years, Zhejiang has taken the "415X" advanced manufacturing cluster cultivation as the starting point, strengthened the deep integration of artificial intelligence, big data and traditional textile industry, and promoted the upgrading of the industry to high-end, intelligent and green. Deepen industrial chain coordination through the mechanism of "chain length+chain owner", link the Yangtze River Delta to build a national advanced manufacturing cluster around Hangzhou Bay, and create an internationally competitive textile industry ecology. In the future, it will focus on technology empowerment and green transformation, accelerate the integration of the "three chains" of industry chain, innovation chain and value chain, and promote the textile and clothing industry to achieve high-quality development in the wave of digital economy.

Over the years, Haining Xucun has deepened the integrated development of industry, university and research, and established a friendly and in-depth cooperative relationship with Zhejiang University of Technology. "The school has cooperated with Haining China Home Textile City to jointly build a number of projects such as' Fashion Fabric Innovation Center ',' Textile Intangible Cultural Heritage Creative Hall ', jointly held the' Tide East 'Intangible Cultural Heritage Exhibition, Brocade Skills Innovation Forum, participated in the 8th China Textile Intangible Cultural Heritage Conference, and made achievements in innovative research and development of surface materials, intelligent design, digital production, teaching practice, talent delivery, etc Has achieved outstanding results. " Guo Yuhai, vice president of Zhejiang University of Technology, said that in the future, he hoped to continue to deepen cooperation with Haining's home textile industry, promote the deep integration of the disciplinary chain and the industrial chain, strengthen the two-way empowerment of cultural inheritance and scientific and technological innovation, and jointly write an innovative legend on "one cloth".

"Looking back on the past, Haining has made great achievements one after another after decades of hard work and achievements. Looking at the present, Haining Home Textile has developed a road of integration of" international style and Xucun flavor ". This exhibition is the first time to open up a home textile foreign trade zone, and has innovatively planned and organized a home textile foreign trade docking meeting, which has better promoted the internationalization of trade exhibitions. Looking forward to the new era, it is believed that with the joint efforts of the government, associations, markets, enterprises and the vast number of businessmen, overseas Chinese and overseas returnees, Haining Home Textile will take the beautiful economy and fashion industry as the new orientation, and will play a new chapter of a magnificent industry in the face of the forum of private enterprises. " Yao Junming, Vice President of Zhejiang Returned Overseas Chinese Federation, shared three feelings.

Sui Jianguang, president of Zhejiang Federation of Commerce and Trade Industries, pointed out that at present, the global economic recovery and industrial reform are intertwined, and the home textile industry is facing new opportunities. The National Development and Reform Commission and other ministries and commissions have recently issued policies to include home textiles (including curtains, bedding, etc.) in the home renewal recommendation list, injecting new momentum into the industry. Xucun, an important home textile town close to Hangzhou, is accelerating innovation and upgrading by virtue of its location and industrial advantages. Zhejiang Federation of Commerce and Trade Industry will integrate resources, promote Haining China Home Textile City to develop in a diversified, intelligent and green direction, create a comprehensive home consumption platform integrating shopping, exhibition and experience, and help consumers enjoy a one-stop home shopping experience.

Yang Zhaohua, Vice President of China Textile Industry Federation, made a speech, saying that the growth history of Haining Home Textile Exhibition is a vivid portrayal of the rapid development of China's home textile industry. From a regional exhibition to a vane leading the home textile trend, Haining Home Textile Exhibition has evolved from a single trade platform to a comprehensive platform integrating business cooperation, technological innovation and cultural integration. Haining Home Textile Exhibition always adheres to an open mind, Dare to change and lead the industry forward with innovative thinking. Yang Zhaohua believed that in the face of the "nine tasks" proposed by the Central Economic Work Conference, the home textile industry, as the foundation of people's livelihood, has a great responsibility. For the future development of Haining Xucun home textile, he proposed the following suggestions: first, focus on domestic demand to stimulate consumption potential; Second, deepen technology empowerment and accelerate the transformation of intelligent manufacturing; Third, promote regional brands and reshape competitive advantages.

At the opening ceremony, Zhou Hongxia, Xu Xinfeng, Cao Yi and Zhou Qianghai awarded the brand of 2025 high quality fabric and home textile decoration fabric recommended by 20 "Xucun" companies, including HTC, Ainuo Textile and Aimei.

Under the witness of the delegates, Yang Zhaohua, Zhang Haiyan and other leading guests jointly launched the 2025 Haining China International Home Textiles (Spring) Expo, which opened a new journey for the development of Haining home textile industry.

　　 International X Fashion X Profession, Create New IP of Jinyun Chaocheng

As a * * * professional exhibition, Haining Home Expo has become the "wind vane" for the development of China's home textile industry. Relying on Haining China Home Textile City and adhering to the direction of "internationalization, specialization and branding", the exhibition has built a high-quality platform for global trade docking, design innovation and industrial integration, which not only serves the exhibition and marketing needs of the industry, but also gradually becomes the source procurement event for household and soft decoration terminal consumers. Based on the unique advantages of "exhibition+market", the exhibition strives to build a new IP of Jinyun Chaocheng.

The four pavilions of this Home Expo are the bedding decoration cloth market in Hall 1, Hangzhou Sea Accessories Center in Hall 2, International Trade Center in Hall 3, and Inventory Cloth Trading Center in Hall 4. Hall 3 is the main venue of this Haining Home Expo. According to the exhibition content, the exhibition area of home textile fabric art, intelligent sunshade and window decoration, textile machinery and equipment, and foreign trade exhibition and sales area are set up, and the "Xucun Selection" 2025 high-quality good fabric · home textile decorative fabric static exhibition is specially planned and arranged, which gathers many local enterprises above the scale in Xucun to display high-quality and high-level high-quality fabrics representing the textile industry in Xucun, Haining.

The Yunqian Shangpin store is crowded and bustling, with a continuous stream of merchants from all over the country, and the inquiries keep coming. There are many high-end and exquisite cloth products on display here, which makes people dizzy. Yang Lihong, general manager of Yunjiashangpin, said that as the main style, high-precision embroidery products attracted many people's attention with their exquisite craftsmanship and unique design. The "positioning flower" product design skillfully introduced the real scene of the West Lake in Hangzhou, Zhejiang Province, so that people can feel the rich Jiangnan customs and artistic conception while enjoying the beauty of fabric. In order to achieve better results in this Home Expo, cloud inlay fashion products were laid out in advance, and six new versions were launched, including Guochao style, Song style elegance, Victoria, Ankara wool, etc., each of which is unique and can meet the personalized needs of different customers. With excellent product quality and unique design style, it has attracted more than 2000 dealers.

As a curtain customizer for the G20 Summit, Yunsheng Group's brand "Buyan Buyu" has unique advantages in product innovation. Zhu Qiufeng, the head of new media of the group, said that three series of new products were launched at the exhibition site, and the "Zhen series" carried out material innovation to create high-end products containing wool ingredients; "Soft series" is specialized in creating special yarns with three-dimensional patterns and strong texture; "Simple series" is a series of finished living rooms, which is a popular flow model for stores. The overall product style of the company is complete, suitable for all spaces and meets all style requirements. At present, the three major cloth art brands, Buyan Buyu, Yunjianshangpin and Oubaiya, are integrated into one, combining their respective advantages, enabling dealers to have more product lines and price lines, giving consumers more choices, vertically covering all curtain consumers, and helping customers actively seize the new air of the AI era through online and offline integration.

This grand event not only brought together elite forces inside and outside the industry, but also led the textile industry to a new height with several "firsts". The "Xucun Premium" home textile foreign trade exhibition and sales area, which was opened for the first time, gathers high-quality home textile foreign trade goods with brand going out to sea and precise links as the starting point, providing a fast, convenient and sufficient "one-stop" procurement platform for foreign businessmen; The "Xucun Selection" 2025 High Quality Fabric · Home Textile Decoration Fabric Static Exhibition, which was set up for the first time, gathered many local enterprises above the scale in Xucun, and concentrated on displaying high-quality and high-level high-quality fabrics representing the textile industry in Xucun, Haining; The first appearance of "Xucun Premium" clothing fabric exhibition covers jacquard brocade, embossed embroidery and other characteristic processes, focusing on its innovative applications in horse dress, new Chinese fashion, Guochao clothing and other fields, and boosting the traditional textile industry to the high-end of the value chain.

　　 Digital X Intangible Cultural Heritage X brand, establishing the "navigation mark" for industrial advancement

Haining Home Expo was held for the first time in 2001 and has become an important "wind vane" of the global home textile industry. This Home Expo is not only a stage for product display, but also a key opportunity for industry thought collision, experience exchange and win-win cooperation. During this Haining Home Expo, many industry exchange activities were held, inviting industry experts, designers and entrepreneurs to jointly discuss the development trend of the home textile industry, and promoting collaborative cooperation between upstream and downstream of the industrial chain.

In order to better create the regional brand IP of "Jinyun Chaocheng", "Good Fabric, Made in Xucun" in Haining, and enhance the cultural influence of jacquard fabric and brocade craft in Xucun, Haining, during this exhibition, the 2025 national style fashion fabric promotion season and fashion fabric supply chain docking event was held at the Hanghai Accessories Center located in Xucun Town, Haining, More than 200 enterprises' new products of national fashion clothing fabrics are intensively displayed, including clothing fabrics, clothing clothing, textile (intangible cultural heritage) cultural creativity, etc., and in the form of "exhibition in exhibition", "Xucun Premium" clothing fabrics exhibition and "intangible cultural heritage Oriental Jinyun Chaocheng" textile intangible cultural heritage creativity and fashion exhibition are specially planned and arranged. At the same time, the "Jinyun Chaocheng · Xucun Cup" 2025 China (Haining) Fashion Fabric Innovation Contest was held for the first time, and the upstream and downstream links and cooperation of the industrial chain were closely linked through competitions, static exhibitions, supply chain docking meetings and other forms to jointly promote Haining's fashion industry to a new height.

How to improve the new traffic of the store through the new live broadcast? On the first day of the exhibition, the theme salon of "empowering new live broadcast in the same city to improve new traffic of stores" was held, and in-depth discussions were carried out around topics such as live broadcast cargo skills, online and offline integration strategies, to help traditional home textile enterprises seize the first opportunity in the digital wave; How to integrate intangible cultural heritage into modern home textiles? The fourth "Brocade Skills and Innovative Development" theme salon focused on the living inheritance and modern transformation of traditional textile intangible heritage skills such as cloud brocade, Li brocade, Song brocade, Zhuang brocade, She embroidery, and explored the innovative path of traditional skills enabling modern industries; How to promote the construction of regional brands and corporate brands and expand the broader market? Focus on the Haining Home Textile Alibaba "Create Brand and Expand Market" Matchmaking Meeting, which will unlock more new ideas and directions.

Jinyun Chaocheng, a new city, sets sail. This Haining Home Expo is writing an answer to the ecological innovation of the home textile industry with smart manufacturing as the pen and innovation as the ink. Haining Xucun, the "pearl of fabric" by the Qiantang River, is moving the world with a more open attitude, letting the world see the hard core innovation of Chinese textile and the new expression of oriental aesthetics.