Which Is Easier To Choose New Clothing Stores And New Business Circles?

Novice clothing store, in addition to crowd positioning, there is a big problem is the site selection, how to choose the site, in the end, the choice of new business district or old business circle?

This is indeed very tangled. The policies of the new business circle are very attractive. There is no trouble in the transfer fee, the rent is also very cheap, but after all, it has not been opened yet, and the future passenger volume is hard to be guaranteed. Once the wrong choice is made, it will be a big loss.

The old business circle is open for a long time, and the flow of people can be inspecting on the spot. But the rent is too high, the transfer fee is also a lot of expenses, coupled with fierce competition in the old business circle, it is not easy to survive.

Should we choose new business circles or old business circles?

Shanghai Jiangqiao once had a Wanda Plaza, opened for 3 years, and the indoor shops only rented out 1/3. Even Wanda had such problems. The flow of shops developed by other small developers can be imagined. For new shopping malls, people's traffic is not from the beginning, but needs to be slowly accumulated. A lot of fire shopping malls are stacked up by the tears of countless shop owners.

Therefore, the location of the new business circle is faced with various uncertainties. People's traffic volume, customers' consumption ability, target customers' density, and the professional degree of business management of shopping arcade are uncertain. Shop owners can not get any definite information. They can only make decisions on the forehead. If they are right, they will be happy. Once a mistake is made, they will lose the risk.

There is no such problem in the old business circle. The old business circle has a long time, the infrastructure is relatively perfect, and the consumers' cognition is very high. Through field surveys, it is easy to get data on passenger flow, consumer preferences and target customers' density. For an experienced costumes, with these indicators, shop opening can be carried out step by step.

Therefore, for the more abundant employers, try to choose the old business circle, which can avoid a lot of risks and focus on product production, store operation and more important work.

If the owner of the shop is short of funds and can not afford the high cost of the old business circle, the new business circle can also be considered, especially the closed business circle, which may still be a good choice.

What is a closed business circle?

Closed business circle is not because it can not communicate with the outside world, but because of traffic inconvenience, the surrounding residents have to choose this business circle. A business circle is more than 3 kilometers away from other business circles, or it needs more than 30 minutes to travel to other business circles, so it can be regarded as a closed business circle.

Because of too much trouble to other business circles, the closed business circle has formed "natural monopoly". Nearby residents will generally consume in this business circle, which is similar to a small town with only one large business super.

There are many such closed business circles in the suburbs of big cities. Especially in those densely populated areas, the consumption demand is particularly strong, and the distance from the central city is far away, and the consumption channels are limited, so the shops on the street are basically very popular.

Generally speaking, the choice of business circle can be considered from 4 aspects:

1, competitor information, whether too many competitors;

2, the cost of business circle, including rent, transfer fees and so on;

3, personal budget, can be used to open shop funds;

4, the future development of business circles.

Therefore, when the economic conditions permit, we should choose a business circle that has time tested potential and has fewer competing products and closer to the target users.