A Group Of Italians Gathered In Kapok And Decided To Play With Chinese Fashion Providers. .
In September 12th,
A forum entitled "challenges and opportunities: China and cross-border e-commerce and e-commerce platform" is held at the Guangzhou red cotton International Fashion City Arts and fashion center.
。
Activity by
China-Italy Chamber of Commerce
Host,
Red cotton International Fashion City
Support from the Italy and China's textile and garment industry elite gathered together to explore the exchanges and cooperation between China and Italy in the field of e-commerce, to find new business opportunities for the development of e-commerce in the Italian fashion industry.
According to the Ministry of commerce data, 2017 of China's e-commerce pactions amount to as high as 29 trillion and 160 billion yuan, and cross-border electricity providers have become an important support for consolidating the status of China's trade giants.
Despite China
Electronic Commerce
New progress has been made in expanding the digital economy, building a "one belt along the way", boosting rural revitalization, promoting innovation and entrepreneurship, promoting the pformation of new and old energy, and cultivating new economic development momentum. However, it still faces three plight of unbalanced development, insufficient development and uncertain development.
As far as the textile and garment industry is concerned, how to further understand and promote the development of e-commerce from the perspective of global economy and market conditions and the concept of new era is not only a matter of further development.
Chinese fashion industry
The strength of the world is also the focus of Italy's international fashion power.
Cross border electricity providers pass all roads through "China"
The rapid rise of e-commerce in China is a "myth" full of legends in the world.
On the day of the event, the Italy fashion industry, the big coffee companies, started from their respective professional fields, and described the Chinese electricity suppliers in their eyes.
DS International director Diego Serafini first brought the speech entitled "China's domestic and cross-border electricity providers: China's luxury market and Italy brand business opportunities".
He said that among Chinese consumers, 70% of luxury purchases occurred outside China; there were differences in luxury recognition among Chinese consumers for luxury brands in China and abroad.
He believes that luxury goods are a necessity for consumers of specific circles. In the context of China's e-commerce becoming faster, more convenient and more mainstream, the traditional luxury brands in Italy must pform in terms of market strategy, product pricing, shopping experience and payment methods.
Otto group and Nex Tec LLC CEO Xv Beixi, an e-commerce provider of Hermes group, shared a speech on the comparison of e-commerce models between China and Western countries. She introduced the relationship between Chinese social media and e-commerce providers, and compared the regulatory framework, operation mode and market positioning of Chinese and Western e-commerce enterprises.
Fabio Stella, senior consultant of P&P group, said in his speech "Rethinking: International Trade and financial treatment in the context of cross-border electricity supplier", the most popular e-commerce destination in Europe and the United States is the brand official website. In China, Alibaba, Taobao and Jingdong occupy a growing market and continue to expand from retail to B2C and C2C.
He analyzed the current situation of China's electricity supplier market in the supply chain links such as import and export, tariffs, logistics and operation platforms, and provided a reference for Italy SMEs to enter the Chinese market.
Chiomenti group consultant Sergio Scanu, in "the latest law regulation of cross-border e-commerce and China e-commerce", explained the various channels and characteristics of overseas enterprises entering the Chinese e-business market, combined with the latest electronic commerce regulations issued by the Chinese government, and took Tmall international and Farfetch as a case, and pointed out the channel opportunities and matters of attention for the small and medium enterprises in Italy to enter the Chinese market.
Guangzhou's red cotton international fashion city, as a pioneer of China's garment industry integrating international fashion and developing new business models, has been actively promoting the trend sharing, business exchange, cultural collision platform construction, fashion show, trend release, fashion training, commercial docking and other high-quality activities for the European fashion capital of China's fashion industry and Italy. For many years, it has opened a global window for Guangdong's textile and garment industry and even the national fashion industry.
Driven by the new round of information technology revolution, the integration of global e-commerce and traditional economy presents a trend of diversification, borderless, service-oriented and globalized development.
On the day of the event, the Chinese and Italian guests in the clothing industry have been from the traditional vertical integration mode to the business environment of the Internet + thinking development, focusing on how to make good use of China's Internet platform mechanism and opportunities, to stimulate the access ability of Italy's textile and garment industry enterprises, and to promote the Chinese and Italian fashion industry to further release the business opportunities, and have launched a positive and substantial exploration.
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