The Key To Expanding The Quality Of Children'S Shoes Market Is Quality.

With the policy timetable approaching, the release of the new population will bring a new round of growth to the children's industry.

Late start, the proportion of the footwear industry is relatively small, the technology content is not high, and the phenomenon of brand loss is more serious. How to support the dividends growth, so that the pformation of the existing quality has become the focus.

Guangdong's "two child alone" policy has been implemented for more than a year, and the news has been announced that it will be fully liberalized in 5 years.

With the policy timetable approaching, the release of the new population will bring a new round of growth to the children's industry.

The proportion is relatively small, the technical content is not high, and the phenomenon of brand loss is more serious. How to support the dividend growth brought about by it is the key to the pformation of the existing quality.

Recently, when the State Health Planning Commission informed China about population and family planning work, it fully liberalized the two child problem. For the first time, it revealed that the relevant regulations were being urgently formulated.

According to the data, the annual consumption of children's articles in China reaches 600 billion yuan. The quality of children's products directly affects the growth and development of children.

The policy dividend has expanded the children's products industry. Many manufacturers hope to enter this field, and the market competition is increasingly fierce.

Zhang Li, vice president of China Textile Industry Federation, pointed out that our children's clothing has entered a period of rapid growth.

Take the Dr.Kong health shoes, which is a market segment for deep ploughing children's health shoes, for example, after entering the mainland of China in 2007, there were 300 stores in the mainland as of this year.

"But children's clothing enterprises are generally small, and the market share and competitiveness of individual brands are limited.

At the same time, the change of consumption demand leads to increasingly complex competition components, and the pressure of competition has increased the depth of children's clothing market segmentation.

Zhang Li pointed out.

However, the quality problem still restricts the development of children's shoes market.

Since 2011, our country has carried out 5 national supervision and spot checks on children's shoes, sampling 578 batches of products, including 483 batches of qualified products, with a pass rate of 83%.

As one of the three major producing areas of children's shoes, the footwear enterprises in Guangdong were 100% qualified before 2014. In 2014 and 2015, they were lower than the total level of the year, which were 73.6% and 80% respectively, and this was related to the sampling quantity increased two times.

According to statistics, in recent 5 years, the quality problems of children's shoes products are concentrated on sensory quality, wear resistance and tensile strength.

Among them, the sensory quality is particularly serious, a total of 38 batches failed.

Most products are not marked with the correct Chinese shoe number.