Basic Knowledge Of Color And Collocation Technology Of Modern Clothing

1. Basic knowledge of color.

Color is generated by the absorption, reflection and pmission of light by different objects.

For example, white paper can reflect all the colored light, and these colors are combined into white, so you see it is white (which is also the coolest reason to wear white); for example, the leaves are green because the leaves only reflect green and absorb other colored lights.

1) there are color and basic colors.

Color refers to seven major colors, such as red, orange, yellow, green, green, blue and violet.

White, black, and gray between white and black are colorless, plus very common cowboy colors.

2) warm and cold tones.

The color itself does not have the temperature characteristic of cold and warm, but is the Psychological Association of people's vision to color.

Cool colors and warm tones are targeted at colors.

Cool colors mainly include blue, green, green and so on.

Of course, such a method is somewhat partial. Because of the different depths, each color can be subdivided into more colors, and these colors can give people different feelings and associations.

3) the similar colors and distant colors.

The three opposite colors in the color ring are similar colors, and the relative 180 degree angles are coloured (relative color).

The far colors include red, green, orange - blue, yellow - Purple three pairs.

Generally speaking, the collocation of coloring should be more careful.

Try not to mix with each other.

There are many ways to dress shop, such as display according to style, display by category, display in size.

But in the absence of a special purpose, the general brand is the first to consider the color display, because people first accept the external information through vision.

Therefore, the use of color in clothing store display is very important.

For example, in hot summer, we can make people produce a cool association through the display effect of cold colors. In Festival holidays, we can express the joyful effect through the red system.

Therefore, in the shop display, we should first consider the overall color effect of shops, followed by local style matching, category collocation and size display and order.

Clothing color is changing with the popularity of clothing. In different regions, because people's understanding of fashion is different, the color matching of clothing is also different.

Therefore, in the merchandising and matching of clothing shops, both the whole market and the single set should take into account the popularity of the market and the understanding and recognition of local consumers.

In the color matching of modern clothing, we should stress the principle of "contradiction".

For example, the upper body dress pattern is more complex, the lower part of the body will be relatively simple; the upper body wears brighter, and the lower part will be more plain.

In a group of side hanging shops, if there are complex patterns, it will be more cumbersome, giving people a very tired feeling; if the color is very simple, it will make people feel lack of change; if all of them are bright colors, it will be very dazzling for people.

In addition, in a group of side hangs or a suit of collocation, usually one color plus one to two basic colors, usually not suitable for using too many colors (except special style).