The Convenience Principle Occupies A Place In The Marketing Theory Of 4C.

　　 1. site selection

Customer shopping generally likes to buy nearby. The good beginning is half the success. Whether the location of the storefront is proper is directly related to the popularity of the storefront. Therefore, shops must be cautious when choosing sites in the early stage. They should give full consideration to where to establish consumers to shop. Generally, the storefront must be close to the residential area, with convenient transportation, large space at the door, and certain parking spaces.

　　 2, optimize the store Environmental Science To facilitate customer shopping.

Theoretical research shows that more than 70% of customers' purchases are determined temporarily in stores. Optimizing shopping environment can not only attract more customers, but also stimulate them. customer Buying is an effective way to enhance popularity.

(1) the goods should be placed reasonably.

It is necessary to arrange a comfortable shopping environment for the transferor, so that the overall style and layout of the entire business hall, as well as how each commodity is placed, should be consistent with customers' shopping psychology. Some people's daily consumer goods such as shampoo, soap, beverage and so on should be placed in the middle of the shelf that people can reach. In addition, some children like biscuits, jellies, toys and so on should be placed at the bottom of the shelf so that children can choose caries.

(2) the price of a commodity indicates that when many people go shopping, they will experience trouble because of the unknown price of the goods. Therefore, every item of the shop must be priced clearly, preferably on the top left side of the merchandise, so that the customer can see clearly and make a good budget.

(3) establish a customer rest place.

The "Asia" of the year opened up special venues and set up full-time personnel on the first floor of the shopping district, and launched the "baby entertainment circle" and "men's lounge". The former takes care of children for shoppers free of charge, while the latter takes care of their escorts for shoppers. The intentions of shopping centres are very good, and the attitude of service is very convincing. Small shops in general do not have the strength to provide specialized venues, but a chair or a cup of boiled water should be essential.