Faced With High Storage Pressure, Fuzhou Clothing Enterprises Can Not Sell In A Year.

How to monitor and unify network prices and physical store prices as far as possible, so as to prevent online shops from attacking physical stores. clothing New problems faced by enterprises.

- Mr. Lin, managing director of a clothing enterprise in Fuzhou

"This year's clothing business is particularly hard to do because of the downturn in the economy, the oversaturation of the market and the impact of online stores. Our inventory of spring and summer clothing also has a total of 5 million goods, and it is estimated that we will not be able to sell it in a year. " He Renjiang, chairman of the 275 clothing chain stores in Fuzhou, chairman of the ho bin Meng Clothing Co., Ltd.

Reporters daily investigation found that many enterprises in Fuzhou under normal operation, consume less inventory will take 1 years, more than 2~3 years. Under the pressure of high inventory, many garment enterprises began cutting prices early this year in July.

Many garment enterprises in Fuzhou have admitted that the whole industry is facing an unprecedented inventory digestion war. And how to digest inventory, for Fuzhou's clothing industry, it is quite a thorny problem.

The weakest year in nearly five or six years

Chairman He Renjiang said that sales of spring and summer clothing dropped by nearly 50% this year, so as to digest inventories as soon as possible, they had to hold a special sale a month in advance, even if they had to sell at a loss.

Mr. Lin, director of the operation of a clothing enterprise in Fuzhou, told reporters that the five men's clothing brands operated by the company were sold in many large department stores in Fuzhou. They had done well before, but in the past two years, their performance has obviously declined, and the pressure of inventory is very great.

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"The company's performance is still down nearly 10% on the basis of a 20% increase in the price of its brand clothing this year." Director Lin said that if the company does not stock in a year, it will digest the inventory. "Privately communicate with peers, many garment partners this year fell 20%~30%, also facing the pressure of inventory." Director Lin said that after 10 years of clothing, this year felt an unprecedented pressure.

Chen Zhanlong, executive director of Fuzhou dappa apparel limited, holds similar views: "this year's clothing is the weakest year for consumption in the past five or six years."

"On the one hand, clothing threshold is low, clothing production is increasing, on the other hand, sales difficulties." Many clothing wholesalers in Zhong Ting Street in Fuzhou say that the inventory pressure of many local garment enterprises is 20% higher than that of last year. This is a very large quantity. If the enterprises run normally, they will probably consume less inventory for 1 years, and some even need 2~3 years.

Summer clearance is one month ahead of schedule.

Ms. Lin, a clothing wholesaler in Chung Ting Street, Fuzhou, said that in the past autumn, summer wear would be greatly reduced. But in the first 7 months of this year, there were quite a few enterprises who had discounted and cleared the summer wear, which was about a month earlier than in previous years.

Yesterday, the reporter visited the wholesale market and found that many wholesale stores wrote huge "down" words at the door, and other clothing stores stacked clothes at the door of the shop to make a clearance sale. Ms. Lin said that many businesses are clearing up early to digest inventory.

Like the wholesale market, the discount on department store clothing is also obviously ahead of schedule this year. Yesterday, reporters saw Tianhong Department store, the department store brands began to promote summer clothing, many brands of summer wear has early hit a low to 3~5 fold signs.

"This year, the discount area of shopping mall brand is also expanding." A department store official in Fuzhou said that the shopping center will launch some areas on a regular basis, so that the brand can promote the sales of goods. On the one hand, it will increase sales volume, and on the other hand, it will also deal with the stock of brand clothing.

Adopting "entity sales + e-commerce"

Clothing companies are looking for ways to solve the problem of declining sales of clothing and inventory. Lin director said that many clothing enterprises in Fuzhou are also changing the way of "entity sales + e-commerce". However, how to monitor and unify the price of the network and the shop price as much as possible, and not let the shop hit the store, is also a new problem for the clothing enterprises.

Fuzhou garment industry association responsible person said, clothing industry entity store sales decline is a fact. Discount is the traditional way to promote inventory in garment enterprises. At present, many garment enterprises come from the sales channels to develop e-commerce, and some enterprises are wholesale inventories to sellers or directly open shop.

[Extension] orders for autumn winter wear are still not available.

In the first half of the year, the garment enterprises were not very well off. In order to save the city in the second half of the year, many enterprises began to prepare for the early autumn production.

"Now we are stepping up our efforts to buy Fabrics, clothes and boards to produce autumn and winter clothing." He Renjiang said that the brand of autumn clothing has been put on the market, and the market in the first half is not good.

Yesterday, a number of garment enterprises in Fuzhou revealed to reporters that the autumn winter clothing ordering meeting is coming to an end this year, but so far, half of the expected number has not yet been completed. He Renjiang said that the order of autumn and winter clothing orders held by the brand this year is that the orders for autumn and winter wear are less than half. This year, the clothing companies of the autumn and winter clothing orders have been greatly reduced. Chen Zhanlong also said that this year's autumn and winter clothing ordering will be over, but from the effect, the order is quite different from the expected one.