LV And Kusama Misheng Luxury Cross Border Modern Art

Marc Jacobs, the art director of Louis Vuitton, admires this artist with unique temperament. As a tribute to Kusama, this new series of cooperation will include a series of fine works, which will integrate and interpret again the most symbolic works of Kusama. Marc Jacobs said that the purpose of this cooperation is to increase the audience of Kusama and his modern art, which is the goal Louis Vuitton has always pursued.

Yayoi Kusama

In 2006, Marc Jacobs met Misheng Kusama

Ms. Kusama said: I feel very honored to cooperate with Louis Vuitton. Marc Jacobs is an outstanding designer with great artistic talent. Louis Vuitton is famous for its fine products. Louis Vuitton's creative team has many ideas, of course, I also have! So this unique cooperation will undoubtedly attract people from all over the world. The passion brought about by this cooperation will undoubtedly spread my dot pattern greatly.

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Theme "Eternal Love"

The original intention of the product expression released this time is persistence and continuity. Louis Vuitton's classic leather goods, ready-made clothes, shoes, accessories, watches and jewelry all become the carrier of Kusama's organic repeating patterns. The product adopts vibrant mixed colors, which are full of dot patterns with infinite extension. The interplay of size, color and density fully demonstrates the infinite possibilities. With the vivid appearance of the Kusama style dot, the pattern ripples, bringing people into a wonderful world of flickering. Illusion diffusion makes you feel that the pattern has no center, no starting point and no ending point: Louis Vuitton stores around the world will decorate with these iconic patterns to spread this illusion. The specially designed "nerve" sculpture in the biological form in the window is called "the beginning of the universe", the flower is called "the flower in my heart that never withers", and the red dot pattern on the white background is called "self forgetting" by Yayoi Kusama. She regards her life as "one lost among countless dots". This cooperation will undoubtedly greatly spread her infinite dot pattern to the world and convey her message of "eternal love".  

In 2002, Yasuo Cajima's installation art "Wave Point Fantasy - New Century" in Sydney

Kusama's artistic creation originated from a wonderful illusion she had when she was in the restaurant: the red patterns on the tablecloth began to spread and grow to the walls, floor and her body. Then the artist, born in 1929, began to record this illusion in various ways, including sculpture, painting, film production, photography and writing. In the 1950s, she gave herself the name of "Infinite Network", a monochrome network composed of endless extremely small unique elements.

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Installation art of "Wave Point Fantasy - Infinite Mirror Room" in France in 2001

Now 82 years old, Kusama Yasuo is a famous contemporary avant-garde artist. The wave dot pattern with high color contrast is her symbol. All this stems from the nervous audio-visual disorder she suffered as a child. The world in her eyes is separated by a layer of dot like net, which becomes the direct source of her art works. She covers all objects with bright wave dot patterns. The endless dots confuse the real and unreal space, giving people the illusion of dizziness and illusion.

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It is worth mentioning that this is not the first time LV has cooperated with Japanese artists. In 2003, LV cooperated with Takashi Murakami, who is known as Andy Worhol of Japan, on the Monogram Multicolore series. His "panda" and "cherry blossom" patterns appeared on LV's most classic handbags, once setting off a global rush to buy. In 2010, LV cooperated with Takashi Murakami again, continuing his colorful design features with some girlish innocence.

The second Japanese designer who cooperated with LV is Kawakupauling. To celebrate LV's 30 years of entry into Japan, LV launched the limited edition LOUIS VUITTON X COMME des GARCONS series. In order to make it grand, LV opened a temporary LV sales point in Kawakupauling's special store in Japan.

Some critics once thought that the cross-border cooperation between LV and Takashi Murakami and Kawaguchi Kawaguchi was the most universal and more acceptable cooperation case, because their cooperation was not only the cross-border cooperation of art and fashion, but also a real classic marketing case.